Technical CRM Manager
Our CRM team is growing and we'd love you to grow with us. We're looking for a Technical CRM Manager to join our team in London. In this role you will be responsible for managing and executing our CRM strategy, balancing the optimisation of existing campaigns with the introduction of innovative new approaches to improve engagement and performance. You'll lead the end-to-end management of CRM initiatives, from ideation and planning through to execution and analysis.
- Develop and own end-to-end CRM campaigns to support customer retention, reactivation, and lifetime value
- Identify and implement new CRM initiatives tailored to the needs of affiliate customers and partners
- Collaborate with wider marketing, product, and affiliate teams to align CRM plans with broader business objectives
- Plan, build, and deliver multichannel CRM campaigns (email, SMS, push notifications, in-app messaging) with a focus on relevance and performance
- Manage the full campaign lifecycle including briefing, creative coordination, audience segmentation, setup, testing, deployment, and analysis
- Foster a data-informed mindset within the team and embrace a rigorous test-and-learn methodology (such as A/B testing and control testing), with a commitment to capturing all insights to enhance future campaigns
- Use performance insights to iterate on existing campaigns and experiment with new formats, channels, and personalisation tactics
- Use data to inform segmentation strategies and customer lifecycle targeting
- Troubleshoot issues, manage integrations, and help upskill junior team members on CRM best practices
- Work cross-functionally with content, design, analytics, compliance, and affiliate teams to deliver effective and timely campaigns
- Ensure all CRM activities comply with regulatory standards across all regions, maintaining a solid understanding of relevant licensing frameworks
- At least 3 years of experience working in CRM
- Hands on experience with Salesforce Marketing Cloud (SFMC)
- Working knowledge of HTML for email
- Solid understanding of waterfall segmentation and suppression techniques for campaign audiences
- Experience working with and monetising large databases of email addresses and phone numbers
- Strong project management skills with the ability to take ownership end to end
- Comfortable managing multiple priorities and adapting to changing requirements in a busy environment
- Able to work to tight deadlines and deliver thoughtfully to meet stakeholder needs
- Experience working in cross functional teams and building strong relationships across departments
- Sound, logical and data informed in your decision making, with the commitment to see projects through to completion
- Strong analytical skills and comfortable using complex data to draw clear conclusions
- You do your best work as part of a team and enjoy sharing knowledge as much as gaining it
- Comfortable navigating ambiguity and a fast moving environment
- Excellent written and verbal English skills
- Collaborative and grounded, you value others' perspectives and create space for them
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference (previous destinations: Vienna, Bologna, Dubrovnik, Thessaloniki)
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks
Quantum is a performance-driven affiliate marketing and digital comparison company that connects global brands with high-intent consumers. Headquartered in London, it builds data-driven comparison services and campaigns designed to be measurable, optimised in real time and scalable. The company combines in-house technology, full-stack analytics and a compliance-first approach to operate in regulated and high-growth sectors. Quantum aims to help users make faster, smarter buying decisions while driving growth for its partners.
