Deputy of Retention
This is a senior leadership role within our Brazil team, combining strategic ownership, commercial decision-making, and hands-on team leadership. As Deputy of Retention, you will play a critical role in shaping and executing VBET Brazil’s retention, lifecycle, growth, and player engagement strategy, working in close partnership with the Head of Marketing.
- Lead the overall retention, lifecycle, and player engagement strategy for Brazil, driving sustainable growth, monetization, customer loyalty, and long-term value generation.
- Build a clear strategic framework connecting demand generation, retention, player engagement, cross-sell opportunities, and monetization priorities, defining growth initiatives based on business impact and long-term scalability.
- Lead, develop, and motivate high-performing retention, CRM, and lifecycle teams, fostering a culture of accountability, collaboration, continuous development, and performance excellence.
- Own the end-to-end player journey, including onboarding, activation, engagement, cross-sell, VIP development, retention, churn prevention, and dormant player reactivation initiatives, ensuring compliance with Brazilian regulations and responsible gaming standards.
- Provide strategic direction across CRM, VIP, Promotions, Lifecycle Communications, Sponsorships, Activations, and Campaign Management, ensuring integrated execution, operational excellence, and continuous optimization.
- Develop and lead sophisticated, LTV-driven communication strategies across Email, SMS, Push Notifications, WhatsApp, In-App messaging, and other engagement channels, leveraging automation, intelligent segmentation, personalization frameworks, behavioral targeting, and customer journey orchestration.
- Lead growth initiatives focused on active, dormant, VIP, and segmented player cohorts, driving campaign innovation, experimentation roadmaps, GTM initiatives, A/B testing strategies, and continuous optimization of retention and engagement performance.
- Own and optimize key business metrics including Retention Rate, LTV, Churn, Reactivation, Engagement, Conversion, Cross-Sell Performance, Campaign ROI, Revenue Contribution, Channel Growth, KPI Ownership, Forecasting Accuracy, and Data Measurement.
- Proven experience leading Retention, CRM, Lifecycle Marketing, Growth Marketing, Loyalty, or Player Engagement functions (required)
- Previous experience managing retention teams within the iGaming / Sports Betting industry (required)
- Strong leadership, communication, stakeholder management, and people development capabilities (required)
- Deep understanding of Customer Lifecycle Management (CLM), customer segmentation, player behavior, retention dynamics, and monetization strategies (required)
- Fluent English and Portuguese (required)
- Opportunity to lead a high-impact retention and lifecycle function within a rapidly growing market
- Direct influence on business growth, customer loyalty, monetization strategy, and long-term player value
- Strategic ownership of CRM, VIP, lifecycle marketing, and player engagement initiatives
- International environment with strong cross-functional collaboration
- Fast-paced industry with continuous learning, innovation, and career development opportunities
- Opportunity to shape scalable retention frameworks within one of the most dynamic sectors in digital entertainment and iGaming
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.
