UX Researcher
SoftConstruct is on a search for a new player to join our team as a UX Researcher. This role involves understanding player behaviour across BetConstruct’s sportsbook, casino, and B2B platforms and translating research insights into actionable, player-centric design improvements.
- Plan and execute generative and evaluative research (user interviews, surveys, usability testing) to understand player behavior across BetConstruct’s sportsbook, casino, and B2B platforms (e.g., SpringBME).
- Map and analyze end-to-end player journeys-such as registration, deposit/withdrawal flows, and bet placement-to identify friction points and optimize conversion and retention rates.
- Work closely with Product Managers, UI/UX Designers, and Developers to translate research insights into actionable, player-centric design improvements.
- Monitor and evaluate competitor platforms within the iGaming and sports betting sectors to identify market trends, emerging features, and UX best practices.
- Combine qualitative feedback with quantitative data to create clear, data-driven reports, presenting actionable recommendations to product stakeholders.
- Assist in the creation and continuous updating of player personas, journey maps, and user flows to guide the development of new gaming features.
- Help build and manage a centralized database of user insights, integrating continuous feedback loops from customer support and player accounts.
- 1 to 3 years of proven experience in UX Research. (required)
- A background or strong, demonstrated interest in the iGaming, sports betting, fintech, or entertainment industries is highly preferred. (preferred)
- Hands-on experience executing both qualitative and quantitative research methods (e.g., usability testing, A/B testing, user interviews, heuristic evaluations). (required)
- Familiarity with research, analytics, and prototyping tools such as Figma, FigJam, Hotjar, Google Analytics, or similar platforms. (required)
- Strong analytical skills with the ability to interpret complex data, connect the dots between user behavior and business metrics, and translate findings into design solutions. (required)
- Excellent verbal and written communication skills in both English and Armenian to effectively articulate user needs and present findings to diverse teams. (required)
- A degree or foundational knowledge in Human-Computer Interaction (HCI), Cognitive Psychology, UX Design, or a related field. (required)
- Ability and willingness to work fully on-site in a dynamic, open-space environment. (required)
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.