CRM Manager
Traffic Label is looking for a CRM Manager to take ownership of its customer retention strategy and CRM operations across multiple brands. This is an exciting opportunity to join a high-growth business where the successful candidate will play a key role in driving customer engagement, retention, and lifetime value while working closely with cross-functional teams.
As a CRM Manager, the individual will be responsible for developing, executing, and optimising CRM and retention strategies across multiple customer touchpoints. Working closely with the Marketing, Design, Product, and Content teams, the role will deliver data-driven campaigns that improve customer engagement, retention, and lifetime value while continuously enhancing performance through testing and analysis.
- Develop and implement retention strategies to maximise customer retention, engagement, and customer lifetime value.
- Plan, build, and execute email, SMS, and other CRM campaigns in line with brand and product roadmaps.
- Set up, execute, and report on A/B tests across CRM channels to continuously optimise campaign performance.
- Build and manage landing pages and on-site campaigns using CMS and landing page builder platforms across desktop and mobile.
- Execute promotional campaigns and bonus payouts through the iGaming platform.
- Collaborate with Marketing, Brand, Design, Product, and Content teams to ensure CRM initiatives align with overall business objectives.
- Monitor customer behaviour, campaign performance, and retention metrics, providing actionable insights and recommendations.
- Stay up to date with industry trends and identify opportunities to improve the customer experience.
- Write engaging and high-quality copy for emails, SMS, landing pages, and other CRM communications.
- Proofread CRM content to ensure accuracy, consistency, and quality.
- Conduct research to ensure content remains relevant, engaging, and aligned with market trends.
- Manage CRM calendars and support the planning of future CRM strategies.
- Ensure timely delivery and flawless execution of all CRM initiatives.
- Prepare regular performance reports and present key insights to senior management.
- Support additional CRM and retention-related projects as required.
- Previous experience in a CRM, Retention, Lifecycle Marketing, or Email Marketing role (required).
- Experience within the iGaming industry (preferred).
- Strong understanding of CRM strategy, customer lifecycle management, and retention marketing (required).
- Hands-on experience with CRM platforms and email marketing tools (required).
- Experience setting up and analysing A/B tests (required).
- Strong analytical skills with the ability to interpret data and translate insights into actions (required).
- Excellent written English with strong copywriting and proofreading skills (required).
- Experience working with CMS platforms and landing page builders (nice-to-have).
- Strong organisational and project management skills (required).
- Ability to manage multiple priorities in a fast-paced environment (required).
- Proactive, detail-oriented, and collaborative mindset (required).
- Competitive salary of €45,000–€55,000 gross per year (negotiable).
- Clear opportunities for career progression within the wider group.
- Flexible working hours.
- A performance-driven culture built on trust, ownership, and autonomy.
- An open and collaborative environment that encourages innovation and experimentation.
- Learning & Development allowance (after successful completion of probation).
- Regular team events, outings, and company celebrations.
- Competitive benefits package, including Perkbox.
Traffic Label is an online affiliate marketing business that has operated across all major digital marketing channels since 2006. It builds and runs content and comparison websites that acquire customers for iGaming and other operators. Its portfolio includes brands such as Onlinebingo.co.uk and 1CS.com. Traffic Label is headquartered in St Albans, England.