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Jobs / William Hill / Copywriter
Posted 2026-07-07

Copywriter

Description

evoke is building a next-generation, AI-first creative studio where ideas move faster and stories travel further. As a Content & Campaign Writer, you’ll shape the voice behind our campaigns-crafting narratives, scripts and messaging that bring creative concepts to life across every channel.

Working at the intersection of creativity and AI-enabled workflows, you’ll help turn business challenges into engaging, audience-focused storytelling. If you’re passionate about storytelling, excited by AI’s creative potential and ready to shape the voice of next-generation campaigns, we’d love to hear from you.

Responsibilities
  • Develop campaign messaging frameworks, headlines and copy that communicate ideas clearly and persuasively while supporting campaign and business objectives.
  • Shape the narrative and storytelling behind campaign concepts from initial idea through to execution, contributing from early-stage ideation.
  • Write scripts, storyboards and treatments for video, motion and multimedia content.
  • Create content for pitch decks and presentations, translating ideas into compelling narratives for stakeholders.
  • Produce multi-channel content across advertising, social, digital, web and performance marketing.
  • Adapt messaging for different audiences, platforms and formats while maintaining a consistent brand voice.
  • Use AI tools to support research, ideation and content variation to enhance campaign effectiveness and speed of delivery.
  • Collaborate closely with Creative Leads, Art Directors and production teams to ensure messaging aligns with visual storytelling and meets quality, brand and compliance standards.
Requirements
  • Experience in copywriting, content writing or campaign development within a creative or marketing environment (required).
  • A portfolio demonstrating campaign copy, scriptwriting and narrative development across multiple channels and formats (required).
  • Excellent writing, editing and storytelling ability, with the ability to adapt messaging for different audiences and platforms (required).
  • Familiarity with AI-assisted writing and ideation tools, and experience working collaboratively with creative teams (required).
Benefits
  • Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
  • Discounts at a range of high-street retailers.
  • Competitive salary, pension, and bonus schemes.
  • Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
  • Employees can work from home up to 80% of the time with 20% of office time built in.
  • Comprehensive healthcare benefits (or a cash alternative).
  • Pension package, income protection and life assurance.
About William Hill

William Hill is one of the UK's best-known bookmakers, founded by its namesake in 1934 taking bets around Birmingham. It has since grown into an international, multi-brand betting and gaming business spanning online and retail. The company is now part of evoke plc (formerly 888 Holdings), one of the world's leading online betting and gaming groups. Headquartered in London, William Hill operates sports betting and gaming products across multiple markets.

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