Senior Creative Lead
At evoke, a next-generation, AI-first creative studio, the Senior Creative Lead will take overall ownership of a creative pod. This role involves guiding people, shaping ideas, and overseeing campaign output from concept through to execution. It is a hands-on leadership position that combines creative direction, strategic thinking, and AI-enabled production to deliver high-impact, multi-channel campaigns for recognisable brands in betting and gaming.
The role is key in developing talent, evolving creative standards, and ensuring every campaign meets brand ambition and business goals. It is an opportunity to shape the future of creative output by leading teams, driving creative excellence, and pushing the boundaries of AI-enabled creativity.
- Lead and develop a multi-disciplinary creative pod, setting direction, supporting development and fostering a culture of creativity and continuous improvement.
- Oversee the end-to-end delivery of integrated campaigns across TV, digital, social, retail, press and performance channels.
- Translate business objectives, audience insights and market trends into compelling creative strategies and campaign concepts.
- Drive proactive ideation, identifying opportunities and developing campaign territories that scale across formats and markets.
- Use AI tools to research, prototype and visualise ideas, producing pitch materials, concept mock-ups and early-stage explorations.
- Provide clear creative direction and feedback to Art Directors, Motion Designers, Production Designers and Writers throughout campaign development.
- Act as a brand guardian, ensuring all output aligns with brand identity, tone of voice, compliance requirements and quality expectations.
- Collaborate with studio leadership, production and operations teams to ensure workflows, briefs and delivery processes enable efficient, high-quality output at scale.
- Proven experience in a Creative Director, Creative Lead or similar leadership role, delivering integrated campaigns across multiple channels (required).
- A portfolio demonstrating campaign-driven work across digital, social, video and advertising, with experience presenting ideas to senior stakeholders (required).
- Ability to combine creative thinking with AI-enabled tools, translating marketing objectives into impactful campaign ideas and concept outputs (required).
- Experience leading and developing teams within fast-paced, multi-disciplinary creative environments, balancing creative ambition with delivery (required).
- Industry-leading maternity and paternity leave and paid time off for caring responsibilities.
- Discounts at a range of high-street retailers.
- Competitive salary, pension, and bonus schemes.
- Tools and services to support well-being, including mental health and financial education.
- Gym discounts and cycle to work scheme.
- Hybrid working: up to 80% remote work with 20% office time for collaborative team time.
- Comprehensive healthcare benefits or a cash alternative.
- Pension package, income protection and life assurance.
William Hill is one of the UK's best-known bookmakers, founded by its namesake in 1934 taking bets around Birmingham. It has since grown into an international, multi-brand betting and gaming business spanning online and retail. The company is now part of evoke plc (formerly 888 Holdings), one of the world's leading online betting and gaming groups. Headquartered in London, William Hill operates sports betting and gaming products across multiple markets.