Senior Content Manager & Editor
Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Action Network, Playmaker, Bolavip, and FUTBIN. We're looking for a strategic thinker and proactive content manager who wants to join a team where your work will help shape how millions of sports fans connect with the content they love. This role is for you if you are someone who understands the power of content to drive growth. As the Senior Content Manager & Editor, you'll be at the heart of our mission to capture the rapidly growing US sports betting market. You won't just manage content; you'll impact content strategy, guiding writers and collaborating with teams to produce high-quality, well-informed, search-optimized content that keeps our audience engaged. If you want a role where you can directly influence our growth in a dynamic, highly valuable market - and grow professionally alongside it - this is it.
- Develop content strategy: Plan and execute exciting projects based on business priorities and market needs.
- Guide and support writers: Empower our writing team to produce best-in-class content that meets our high standards.
- Collaborate closely with SEO experts: Partner with the SEO team to ensure all content is fully optimized for organic search.
- Set the tone on content quality: Push the standards of the content we produce, Edit and produce content as needed, and keep existing content up-to-date and compliant.
- Monitor dedicated KPIs: Regularly track and analyze key metrics to optimize content strategy and production for performance.
- 4+ years of proven experience in creating high-performing, creative content, with a focus on organic search optimization (SEO) (required).
- A good understanding of US sports and betting culture and US bettors’ preferences (required).
- You have excellent communication skills (required).
- Proven track record in managing content quality and standards (required).
- Demonstrable experience of writing content that performs well in organic search (required).
- Proactive and passionate about reaching goals (required).
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.