SEO Commercial Content Writer
An analytical and growth-oriented writer who is excited about the intersection of SEO strategy and commercial content. You have a sharp eye for search intent and know how to transform keyword research into highly engaging, revenue-driving Commercial News. You are ready to take full ownership of your content's lifecycle and performance in a fast-paced, digital media environment.
- Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.
- Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
- Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google Carousels.
- Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
- Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.
- Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation (required).
- Proven experience using keyword research and SEO data to identify commercial intent and search trends (required).
- Familiarity with tracking and optimising for Google’s evolving SERP features (AiO, Carousels) (required).
- An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics (required).
- Excellent copywriting and editing skills, with a native or bilingual proficiency in English (required).
- Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects (required).
- Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
- Financial Security: 401(k) retirement plan with company matching.
- Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
- Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.