SEO Content Lead
As SEO Content Lead, the key objective will be to drive performance on a major North American sports betting, predictions markets and igaming asset by leading a team of content and SEO experts and working with internal and external stakeholders. The role requires knowledge of high-quality betting content and the ability to communicate a vision to writers and editors, along with a firm grasp of SEO fundamentals and an eye for measuring performance. Working from the London office with a flexible work from home policy, the role involves working with a highly-skilled and dedicated team, focused on delivering on business goals in target markets.
- Be responsible for the performance of exciting, major BC assets.
- Work with a team of SEO and Content Creation specialists.
- Support local teams in establishing best practices.
- Manage our relationship with external stakeholders in your region.
- Define and develop the keyword strategy in your region.
- Lead on the planning of evergreen, timely and event focused campaigns.
- Drive the production of best in class content.
- Evaluate and optimise performance for Better Collective sites in your region.
- Work with Head of Group Media Operations to launch new ventures.
- Thrives on responsibility for delivering against business objectives (required).
- Has a good understanding of SEO and Content Creation for betting (required).
- Has created high-performing content (required).
- Has experience in the successful execution of effective content strategies (required).
- Has at least three years of content production experience (required).
- Is extremely well organised and detail driven (required).
- Understands the audience for sports betting content (required).
- The chance to combine your love of sports and content marketing.
- The chance to collaborate with leading news and sports media.
- Leadership of a market-leading team of content producers.
- A high degree of ownership and responsibility in work.
- A dynamic, welcoming and highly-international work environment.
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.