CRM Executive
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by. We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As our CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs. Your drive and ideas will help us excel at CRM, move faster, improve smarter, and stay ahead of the game.
- Execution and ownership of sports CRM campaigns for respective market/s
- Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
- Ownership of main sports loyalty programmes (Free Bet Club, Boost Tokens & Price Boosts), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
- Owning and executing large event-based campaigns (eg. World Cups/Euros), which are used in both acquisition & retention channels
- Executing additional ad hoc campaigns around x-sells and sponsorship activation giveaways
- Managing a range of communication tools – email, SMS, push notification, in-app messaging
- Managing content creation with the help of the creative department
- Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
- Regular competitor analysis to better understand our positioning in the market
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high‑quality work (required)
- Adaptability – you stay sharp, productive and positive in fast‑moving environments (required)
- Passion for CRM and data insights (required)
- Project management and delivery focused (required)
- Fluency in both Spanish and English (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (preferred)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (preferred)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (preferred)
- Experience in developing and executing customer retention strategies (preferred)
- Knowledge of sports betting (preferred)
- Exposure and good knowledge of a content management system (preferred)
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Health insurance
- Life assurance
- Income protection
- Pension scheme
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.