Brand Lead – International
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re part of Super Group, the NYSE‑listed digital gaming company behind some of the world’s leading Sports and iGaming brands. Betway is one of Africa's leading sports betting and gaming brands, operating across eight markets on the continent. In Africa, we power one of the most engaged sports-betting communities in the country - spanning football, rugby, cricket, tennis and beyond. Our social media presence is central to how we connect with fans, celebrate sport and drive brand love in a fast-moving, competitive market. As the Brand Lead, you will be responsible for shaping and delivering compelling brand storytelling across all touchpoints. This role owns the end-to-end execution of brand campaigns, ensuring creative excellence, consistency, and effectiveness across markets. Working at the intersection of strategy and execution, the Brand Lead partners closely with agencies, internal teams, and regional stakeholders to bring the brand to life in a cohesive and impactful way. This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve Business objectives.
- Lead the development and execution of integrated brand campaigns from concept through to delivery
- Translate strategic briefs into strong, insight-driven creative platforms
- Oversee campaign timelines, milestones, and outputs to ensure high-quality and on-time delivery
- Ensure campaigns deliver against brand objectives, business goals, and audience needs
- Manage and direct creative agencies, production partners, and internal studios daily
- Provide clear creative direction, feedback, and guidance to ensure output aligns with brand vision
- Build strong, collaborative relationships with partners to drive performance and innovation
- Evaluate agency and studio performance, ensuring continuous improvement
- Act as a key creative decision-maker across all brand outputs
- Review and approve creative work across channels including ATL, BTL, digital, social, and content
- Uphold high standards of craft, storytelling, and execution
- Balance creative ambition with practical considerations such as timelines, budgets, and channels
- Lead the adaptation of global campaigns across multiple markets
- Ensure local executions remain true to the core brand idea while being culturally relevant
- Partner with regional and local teams to guide interpretation and execution
- Identify opportunities to optimise creative for different audiences and platforms
- Act as a guardian of the brand identity, ensuring consistency across all touchpoints
- Maintain and evolve brand guidelines, toolkits, and frameworks
- Ensure all creative outputs adhere to brand standards, tone, and visual identity
- Educate internal stakeholders and partners on brand principles and best practices
- Strong creative judgment and a passion for storytelling and brand building (required)
- Proven ability to lead integrated campaigns across multiple channels (required)
- Excellent stakeholder and agency management skills (required)
- High attention to detail with a commitment to quality and consistency (required)
- Strategic thinking combined with hands-on execution capability (required)
- Strong communication and presentation skills (required)
- Significant experience in brand, creative, or marketing roles (agency or client side) (required)
- Demonstrated experience leading creative campaigns end-to-end (required)
- Experience working with multiple markets and adaptation/localisation (required)
- Strong portfolio of successful brand work (required)
- Familiarity with production processes across channels (film, digital, social, print) (required)
- We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
- Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.
