CRM Executive - Spanish Speaking

Description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. As our CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs. Your drive and ideas will help us excel at CRM, move faster, improve smarter, and stay ahead of the game.

Responsibilities

Execution & ownership of sports CRM campaigns for respective market/s
Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
Ownership of main sports loyalty programmes (Free Bet Club, Boost Tokens & Price Boosts), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
Owning and executing large event-based campaigns (eg. World Cups/Euros), which are used in both acquisition & retention channels
Executing additional ad hoc campaigns around x-sells and sponsorship activation giveaways
Managing a range of communication tools – email, SMS, push notification, in-app messaging
Managing content creation with the help of the creative department
Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
Regular competitor analysis to better understand our positioning in the market

Requirements

Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required)
Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
Exceptional attention to detail and a commitment to high‑quality work (required)
Adaptability – you stay sharp, productive and positive in fast‑moving environments (required)
Passion for CRM and data insights (required)
Project management and delivery focused (required)
Fluency in both Spanish and English (required)
In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (preferred)
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (preferred)
Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (preferred)
Experience in developing and executing customer retention strategies (preferred)
Knowledge of sports betting (preferred)
Exposure and good knowledge of a content management system (preferred)

Benefits

Health insurance
Life assurance
Income protection
Pension scheme

About Betway

Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.

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