CRM Manager - UK
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by. Department: UK Country Management Reporting to: Senior UK Marketing Manager We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving. We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across the Betway sports and casino product. The role will be responsible for growing the retention programme across the UK within the products. The role will collaborate cross functionally with Trading, Acquisition, Product, Creative and Technology teams to ensure strategy alignment. This role requires a good understanding of how to use technology and data to improve the effectiveness of CRM campaigns. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
- Lead the efforts of the Betway CRM team to meet customer requirements
- Responsible for the measurement, reporting and optimisation of all CRM activities within Betway
- Managing a team of 4 CRM executives
- Building relationships with stakeholders in the wider business to deliver on larger projects
- Create and manage both the event/sport focussed and lifecycle CRM calendars
- Ensure all promotions and communications are aligned to business value
- Implement personalisation strategies based on a data driven approach
- Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment
- Establish and maintain relationships with key business partners to ensure strategy alignment
- Manage relationship with external CRM suppliers
- Identifying new innovative opportunities and industry leading CRM strategies
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high‑quality work (required)
- Adaptability – you stay sharp, productive and positive in fast‑moving environments (required)
- People management experience (required)
- CRM subject matter expert (required)
- Strong leadership skills (required)
- Strong analytical skills (required)
- Understand the UK market (required)
- Self-motivated and results driven (required)
- Proven experience creating and delivering promotional campaigns that increase revenue and improve customer retention (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (preferred)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (preferred)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (preferred)
- Experience in developing and executing customer retention strategies (preferred)
- Experience working with Salesforce Marketing Cloud (preferred)
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.