Marketing Executive
As Marketing Executive, you will play a pivotal role in executing and optimising BVGroup’s display marketing campaigns across multiple brands and channels. You will combine a hands-on campaign execution with ownership of performance optimisation, while supporting and guiding junior team members. You will leverage data, insights, and industry best practices to drive campaign efficiency, improve performance metrics such as CAC and ROI.
- Managing and optimising day-to-day display campaigns across programmatic, paid social, and in-app channels, ensuring effective execution, continuous performance improvements.
- Collaborating with internal teams such as Brand, Creative, and Data to ensure that display marketing campaigns are aligned with broader marketing initiatives.
- Monitoring campaign performance on a daily basis, analysing data to identify trends, optimise performance, and deliver insights, using tools such as Google Analytics, DSPs, and other ad tech platforms.
- Working with creative teams to developing compelling ad creatives, leading A/B testing initiatives to identifying effective messaging and formats and implementing insights to improving campaign performance while ensuring alignment with brand guidelines and business objectives.
- Staying up to date with industry trends, proactively identifying opportunities to improving campaign performance through new tools and channels, and ensuring adherence to best practices while implementing innovative strategies.
- Assisting with managing campaign budgets, monitoring spends against targets, making real-time adjustments to optimising performance, and providing insights on effective budget allocation based on results and opportunities.
- Experience in digital marketing, with a focus on display advertising, programmatic buying, and paid social. (required)
- Proven ability to manage high-budget campaigns across platforms such as Google Display Network, Facebook Ads, and DSPs (Demand-Side Platforms). (required)
- Strong analytical skills, with experience using data to optimise campaign performance and improve key metrics such as ROI and CAC. (required)
- Proficiency in ad tech platforms, such as Google Analytics, DSPs, and other digital advertising tools. (required)
- Experience in A/B testing and performance-based optimisation. (required)
BV Group (BetVictor) is an online gambling operator and B2B technology provider with roots dating back to 1946. Known for its pioneering approach, it was one of the first gambling companies to move its operations to Gibraltar and to build its product in-house. The company has run high-profile marketing campaigns and sponsors prestigious events across snooker, darts and horseracing. BV Group's operational headquarters are at the World Trade Center Gibraltar, where it employs around 700 people, making it one of the territory's largest employers.