CRM Executive
You’ll join a global CRM team focused on the simulated gaming space, helping shape how players engage with casino-style games in a regulated, entertainment-only environment (without real-money wagering). In this role, you’ll own CRM campaigns end-to-end, build and optimize lifecycle journeys, and work closely with Product, Analytics, and Marketing teams to create engaging player experiences across multiple international platforms. Your work directly drives player engagement, retention, and long-term value. This is a hands-on role in a fast-paced environment where curiosity about player behavior, strong attention to detail, and a proactive mindset make a real impact every day.
- Own and execute CRM campaigns across email, push notifications, in-app messaging, and SMS, ensuring accurate and timely delivery across all channels and partners.
- Design, build, and optimize lifecycle journeys, including onboarding, retention, and reactivation flows.
- Manage player segmentation and targeting based on behaviour, lifecycle stage, and engagement patterns.
- Support end-to-end monetization activities, including setup and QA of promotions, bonuses, pricing structures, and in-game configurations.
- Continuously analyze CRM performance and player behaviour to identify optimization opportunities and drive improvements in engagement and conversion.
- Support A/B testing across messaging, timing, and offer structures to improve campaign effectiveness.
- Collaborate closely with CRM, Product, Analytics, and Marketing teams to ensure smooth execution and alignment across initiatives.
- 3+ years of experience in CRM, ideally within the online casino industry. Experience in simulated gaming (SIM) CRM is considered a strong plus.
- Hands-on experience running multi-channel CRM campaigns (email, push, SMS, in-app) and working with CRM tools and internal systems.
- Strong understanding of player behaviour, retention mechanics, and monetization strategies.
- Confident working with segmentation, player data, and targeting strategies to drive engagement and value.
- Experience managing 1:1 communication with high-value players and building strong relationships.
- Data-driven mindset with the ability to make informed decisions around bonuses, incentives, and promotional structures.
- Strong analytical skills with the ability to identify trends, risks, and growth opportunities in player behaviour and performance data.
- High attention to detail with the ability to manage multiple campaigns and priorities simultaneously.
- Strong collaboration and communication skills with fluent English.
- Proactive, ownership-driven mindset with a continuous improvement approach and strong accountability for results.
- Flexibility to support time-sensitive player or campaign needs when required.
- Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off. Combined with flexible working hours, you can make the most of your time off.
- Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.
- Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.
- Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.
- Be part of the most legendary events and make amazing connections with colleagues from across the entire company.
- We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.
- ..plus, if you're not already a pro, we'll teach you how to play poker!
Coolbet is an online sportsbook, casino and poker operator launched in 2016 in Tallinn, Estonia. Known for its transparent, design-led betting product, it operates in regulated markets under Estonian, Swedish and other European licences. Coolbet is the business-to-consumer brand of GAN Limited, which acquired its parent company, Vincent Group, in 2021; GAN is itself now part of Sega Sammy Holdings. The company remains headquartered in Tallinn and is recognised for its sports betting, casino and poker offering across Northern Europe, Latin America and Canada.
