Commercial Analyst
As a Commercial Insights Analyst, you will perform a key role supporting stakeholders from all areas of the business, as well as working with the Reporting Analysts on the key reporting capability of the wider Insight & Analytics team. Reporting to the Analytics Manager, you will be part of the Commercial Analytics team providing insights that contribute to the ongoing commercial success of the business.
- Deliver clear, actionable commercial insights to support decision-making across key business areas.
- Take ownership of macro-level KPI reporting, ensuring metrics are consistent, accurate and delivered in a timely manner.
- Act as a commercial guardian of data integrity, ensuring key reporting metrics are reliable and aligned across dashboards and reporting outputs.
- Proactively monitor key business metrics, identifying unusual trends, discrepancies or performance changes and highlighting potential risks or opportunities.
- Work closely with data engineers and data teams to investigate and resolve data inconsistencies impacting reporting.
- Contribute to the development and maintenance of the Commercial Analytics KPI framework, ensuring metric definitions remain consistent across the business.
- Support the validation and reconciliation of key commercial datasets, helping ensure alignment across reporting systems.
- Promote data self-service capabilities, ensuring stakeholders can access trusted and clearly defined data.
- Partner with Marketing Analytics, Sports and Gaming analytics teams to ensure alignment of reporting metrics and insights.
- Liaise with FP&A teams to ensure alignment between operational reporting and financial metrics.
- Represent the Commercial Insights & Analytics team in cross-functional initiatives related to reporting improvements, KPI governance, or data quality.
- Support investigations into data discrepancies impacting commercial reporting.
- Good knowledge of SQL with an understanding of database structure and logic. (required)
- Ability to analyze large and varied datasets. (required)
- Experienced Power BI user with good knowledge of DAX. (required)
- Excellent Microsoft Excel skills. (required)
- Proven ability to validate, clean, and maintain data integrity across multiple systems. (required)
- Ability to gather requirements from stakeholders clearly and work through to completion. (required)
- Knowledge of programming languages. (preferred)
- Understand the principles of data visualization. (preferred)
- Knowledge of online gaming industry. (preferred)
- Interest in Sports. (nice-to-have)
- Interest in Finance. (nice-to-have)
- Competitive salary
- Generous group bonus scheme
- Hybrid working
- Private medical insurance
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional “It’s Your Game” day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.