CRM Manager - Fixed Term Contract
As a CRM Manager, you will lead the delivery of data-driven lifecycle marketing and automation strategies to improve customer engagement, retention and revenue. You will own end-to-end CRM performance, optimise customer journeys, and drive scalable growth across multiple brands. This role combines strategy, automation, analytics and team leadership, with a clear focus on measurable commercial impact.
- Lead the design and optimisation of automated lifecycle CRM campaigns across email, push and digital channels
- Deliver data-driven customer journey strategies to improve retention, reactivation and customer lifetime value
- Own CRM performance, reporting and insight generation, translating data into clear actions
- Drive marketing automation and real-time, event-based communications using platforms such as Optimove or similar
- Establish testing and experimentation frameworks including A/B testing and incrementality measurement
- Collaborate with data, tech and commercial teams to enhance CRM capability and personalisation
- Manage and develop a high-performing CRM team, fostering a culture of innovation and continuous improvement
- Proven experience in CRM, lifecycle marketing or marketing automation (typically 5+ years) (required)
- Strong track record of driving customer retention, engagement and revenue growth through CRM (required)
- Hands-on experience with CRM platforms such as Optimove or similar (required)
- Advanced analytical skills with the ability to interpret data and deliver actionable insights (required)
- Deep understanding of customer journeys, segmentation and personalisation at scale (required)
- Experience working in fast-paced, multi-brand or high-volume environments (required)
- Strong stakeholder management skills with the ability to influence at senior levels (required)
- Competitive salary and regular bonus
- Generous group bonus scheme
- Hybrid working – 4 days in the office
- Private medical insurance
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional “It's Your Game” day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
- Discounted gym membership
- Team spirit – whether it's seasonal parties, sports teams, gaming communities or external trips, we have something for everyone in Gibraltar!
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.