Director of Content Partnerships
We are looking for a Director of Content Partnerships to lead the strategy, sourcing, negotiation and optimisation of third-party content partnerships across our online sportsbook and casino business. This is a senior, high-visibility role requiring a leader who combines procurement discipline with commercial judgement, industry knowledge and the ability to influence strategic decisions. You will help shape what content and capabilities we invest in, how partnerships are structured, and how external suppliers can support product differentiation, customer experience and commercial performance. Working closely with Product & Technology, Commercial leadership, Finance, Legal and Compliance, you will own a critical area of supplier strategy and spend, while building a high-performing team and helping establish best-in-class partnership management across the business. This role is suited to a high-calibre leader with the potential to grow into broader leadership responsibility over time.
- Lead the content partnerships strategy across sportsbook and casino, aligned to business, product and growth priorities.
- Identify where third-party content, products and services can create competitive advantage and customer value.
- Own end-to-end sourcing and procurement activity, including supplier evaluation, RFPs, negotiations, contracting, renewals and commercial governance.
- Negotiate high-value and strategically important agreements covering pricing, rights, service levels, performance obligations and commercial protections.
- Assess partnership opportunities using commercial and analytical judgement, balancing value, cost, risk and scalability.
- Build and manage senior relationships with key suppliers, ensuring strong performance, accountability and ongoing value creation.
- Monitor the external supplier landscape and bring market insight, innovation and new ideas into the business.
- Partner with Product & Technology, Commercial MDs, Finance, Legal and Compliance to align partnership decisions with roadmap, proposition and regulatory needs.
- Be a senior advisor to stakeholders on content investment decisions, supplier strategy and partnership priorities.
- Lead, develop and mentor a high-performing team, setting high standards for commercial execution, stakeholder management and supplier governance.
- Significant experience in procurement, partnerships, commercial or vendor management roles within iGaming, online sportsbook, casino or a related sector. (required)
- Experience from either the operator side or supplier side, with understanding of the relevant content and supplier ecosystem. (required)
- Proven success leading complex commercial negotiations and managing strategic third-party relationships. (required)
- Experience operating in a senior cross-functional environment with exposure to executive stakeholders. (required)
- Track record of leading and developing teams. (required)
- Commercial acumen and the ability to judge what products and partnerships are worth investing in. (required)
- Analytical skills and a structured approach to decision-making. (required)
- Deep understanding of procurement, supplier strategy, contract negotiation and partnership management. (required)
- Stakeholder management skills, with the ability to influence senior leaders across multiple departments. (required)
- Strategic mindset combined with a bias for execution. (required)
- Leadership presence and the potential to scale into broader leadership roles over time. (required)
- Experience across both procurement and broader commercial partnership environments. (preferred)
- Familiarity with regulated betting and gaming markets. (preferred)
- Professional procurement qualification desirable, though not essential with relevant experience. (nice-to-have)
- A regular bonus
- Healthcare support
- A stake in our success through our ShareSave scheme
- Great development opportunities
- Wellbeing support
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.