Head of AI Transformation
The Head of AI Transformation role is part of the Entain Transformation team within the Commercial function. This position focuses on identifying and solving complex business problems across various pillars, including Sports, Gaming, and Compliance, as well as digital and retail channels. The role is designed to support the execution of the UK commercial strategy while ensuring customers receive best-in-class experiences.
This is a highly collaborative position that works cross-functionally with teams such as Marketing, Product, Technology, Trading, Customer Services, Procurement, and Finance. The Head of AI Transformation is responsible for leading the AI agenda, identifying practical opportunities that deliver measurable commercial value, and driving operational efficiency. The role requires a balance of deep technical understanding and strong business leadership to translate AI capabilities into viable use cases while working with senior stakeholders to shape strategy and drive adoption.
- Own and evolve the AI agenda within the Commercial organisation, ensuring alignment with broader business strategy and priorities.
- Apply deep subject matter expertise in AI and data-driven technologies to identify high-value business opportunities.
- Partner with stakeholders across Commercial, Product, Technology, and Customer functions to gather, structure, and prioritise problem statements and use cases with measurable commercial impact.
- Build an AI opportunity pipeline, balancing strategic transformation initiatives with quick-win operational improvements.
- Lead the implementation of AI initiatives from proof-of-concept through to scaled business adoption.
- Ensure AI capabilities become embedded into business processes, decision-making, and customer experiences.
- Educate and upskill colleagues on the application of AI tools and capabilities in both customer-facing and day-to-day working practices.
- Work closely with technology teams to define requirements, implementation approaches, governance, and success measures.
- Monitor performance and effectiveness of AI solutions and continuously optimise where appropriate.
- Act as the central point of leadership and coordination for AI-related initiatives within Commercial.
- Build relationships with senior stakeholders to align priorities, communicate progress, and influence decision-making.
- Facilitate cross-functional collaboration to ensure alignment between business needs and technology teams.
- Strong understanding of AI technologies (required)
- Experience identifying and delivering AI-driven business transformation initiatives within a complex organisation (required)
- Ability to bridge technical and non-technical audiences, translating business problems into practical technology solutions (required)
- Strong commercial acumen with the ability to assess value, prioritise opportunities, and drive measurable business outcomes (required)
- Experience engaging with senior executives (required)
- Strong analytical thinking, problem-solving, and decision-making capability (required)
- Experience establishing governance or frameworks for technology-enabled transformation (required)
- Generous group bonus scheme
- Hybrid working – 2 days in the office
- Private medical insurance
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional “It’s Your Game” day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.