Head of Media Strategy and Planning
Entain Canada is hiring for a Head of Media Strategy and Planning. This highly influential leadership role will work at the intersection of Sports, Entertainment and Gaming in the world's 3rd largest gaming market. Reporting to Entain's Head of Canada, as Head of Media Strategy and Planning you will be responsible for defining and leading the company's full-funnel media strategy, with clear ownership of top and mid-funnel investment, planning, and performance through our in-house media team. This role sets the strategic direction for how media drives brand growth, demand generation leading to customer acquisition and commercial impact in a highly competitive, performance-driven environment, ensuring alignment across brand, product, analytics, and commercial teams. This high impact leader will lead a high-performing media team and will establish and nurture the frameworks, partnerships, and capabilities required to deliver scalable and measurable growth across traditional and digital channels, while operating within regulatory and responsible marketing requirements.
- Own full‑funnel media strategy (top & mid funnel), aligning brand and performance media to lead awareness, demand, and high‑value customer acquisition across important moments.
- Lead media planning, budgeting, and investment governance across two national gaming brands, balancing return on investment with long‑term brand growth.
- Drive acquisition strategy through close partnership with Performance Marketing, CRM, Product, Commercial, and Analytics teams.
- Set channel and partner strategy, unlocking innovation across emerging platforms, automation, and AI while ensuring execution excellence.
- Lead the media function end‑to‑end-team development, senior stakeholder influence, measurement, and regulatory / responsible marketing compliance.
- 8–12+ years in media, performance marketing, or digital marketing leadership roles (required).
- Experience leading full-funnel media strategy at scale (required).
- An understanding of paid media channels, planning frameworks, and measurement approaches (required).
- Experience managing significant media budgets and driving ROI (required).
- Strong leadership and team development experience (required).
- Able to operate strategically while staying close to execution realities (required).
- Strong stakeholder management and communication skills (required).
- Experience working in, acquisition-focused environments (e.g. iGaming, eCommerce, fintech, or similar) (required).
- A strong understanding of performance metrics such as CPA, LTV, and conversion optimisation (required).
- Able to scale effectively during peak demand periods (e.g. major sporting events) (required).
- Experience in high-growth, digital, or regulated industries (nice-to-have).
- Exposure to advanced measurement approaches (MMM, incrementality testing, etc.) (nice-to-have).
- Experience working across multiple markets or regions (nice-to-have).
- Salary range $180-215k CAD
- Hybrid working (2+ days per week in the office)
- Generous company bonus
- Vacation/Holiday: 15 vacation days per year, plus statutory holidays.
- Healthcare support
- A stake in our success through our ShareSave scheme
- Great development opportunities
- Wellbeing support
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.