Head of Social- Strategy and Growth
This is a business-oriented social leadership role, not a traditional communications or content role. You will sit at the intersection of Product, CRM, Media, BI and Creative - and your job is to make social a true growth and intelligence layer of the business, not a content calendar. You will lead how Sportingbet shows up across social platforms in Brazil during one of the most competitive moments the category has ever seen - World Cup cycle, intense creator economy, and a Brazilian audience that decides brand preference largely on social.
- Translating business priorities (acquisition, retention, search intent, product launches, sponsorship activations) into a coherent social strategy across organic, creators and paid amplification
- Orchestrating agencies, creators and cross-functional stakeholders (Product, CRM, Media, BI, Brand) with clarity and speed
- Building social as an intelligence function: turning audience behavior, platform signals and cultural movement into briefs the rest of the business can act on
- Setting and defending the KPI framework - beyond engagement - that ties social to business impact (CAC, LTV, branded search, retention cohorts, sponsorship ROI)
- Leading creator and influencer strategy as a growth lever , not as an awareness checkbox: negotiation, selection, measurement and integration with media plans
- Prioritization and ruthless trade-offs in a high-pressure, fast-moving environment with multiple stakeholders
- 8+ years in social, growth or integrated marketing roles, with at least 3 leading teams or major workstreams (required)
- Proven track record of running social as a P&L-adjacent function - you can show how your work moved business KPIs, not just engagement metrics (required)
- Strong fluency in data: cohort analysis, attribution logic, funnel diagnostics, CRM/CDP concepts. You don't need to build the dashboards, but you need to read them better than the analyst (required)
- Experience briefing creative and agencies from a hypothesis, not a vibe (required)
- Comfort operating across Product, CRM and Media stakeholders - you've done this, not just talked about it (required)
- Sharp judgment on creators and culture, with the discipline to measure both (required)
- iGaming, sports, fintech, marketplaces, e-commerce or DTC backgrounds preferred (preferred)
- Regulated industry experience is a plus (nice-to-have)
- Portuguese native or fluent; English working proficiency (required)
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.