Strategist - Creative Agency
As Entain continues to invest in its in-house creative capabilities, Entain Creative is expanding to strengthen the strategic foundations behind our campaigns. This newly created Strategist role reflects our commitment to deeper consumer understanding, sharper messaging, and more integrated creative and media thinking across the group. The Strategist will play a pivotal role within Entain Creative, acting as the voice of the customer and bringing strategic rigour to creative ideas and campaigns. The role requires close collaboration with creative, media, research, and commercial teams to shape messaging frameworks, communication ecosystems, and tactical briefs that drive brand and business performance. The Strategist will influence work across CRM, sponsorship, TV, social, and emerging channels, ensuring our creative output connects with audiences in the right way, at the right time.
- Lead strategic planning for integrated campaigns, translating business objectives and audience insight into clear communication strategies
- Partner with research and commercial teams to interpret consumer behaviour, trends, and media consumption patterns
- Develop compelling creative briefs that inspire teams while maintaining brand consistency
- Shape campaign ecosystems across multiple touchpoints, ensuring alignment between creative and media
- Provide strategic input into campaign performance, identifying optimisation opportunities and continuous improvement
- Proven experience in strategy, planning, or communications within an integrated or in-house agency environment (required)
- Strong understanding of TTL marketing, consumer journeys, and channel roles (required)
- Confidence building integrated frameworks and end-to-end communication ecosystems (required)
- Excellent stakeholder management, communication, and presentation skills (required)
- The ability to manage multiple priorities while delivering high-quality outcomes under pressure (required)
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.