Director, Genius Sports Deal Desk
The Director, Deal Desk is a senior commercial leadership role responsible for the governance, packaging, pricing, and execution of advertising inventory and data deals across programmatic and managed service channels. This leader will serve as the central point of coordination between Sales, Media Operations, Trading, Product, Finance, and Account Management, ensuring that all commercial opportunities are structured to maximize revenue, protect margin, and scale efficiently. Reporting to the VP, Programmatic Media Trading, this role will build and lead a high-performing Deal Desk organization that transforms ad hoc inventory requests into a disciplined, repeatable, and data-driven monetization engine. The Director, Deal Desk will play a critical role in professionalizing how Genius Sports monetizes supply and audiences across curated marketplaces, PMPs, and guaranteed deals.
- Own the end-to-end design of PMP, PG, and curated marketplace deal packages aligned to company supply strategy
- Translate market demand, client needs, and sales priorities into scalable inventory and audience solutions
- Develop standardized deal constructs and packaging frameworks that can be reused across regions and verticals
- Partner with Sales and Account Management on complex, high-value, or non-standard commercial opportunities
- Own the relationship with priority publisher partners in order to proactively procure inventory packages and manage ongoing campaign requirements
- Define and maintain rate cards, floor pricing, and margin guardrails across inventory and audience products
- Establish approval frameworks for non-standard pricing, discounts, and commercial exceptions
- Partner closely with Finance on revenue forecasting, profitability analysis, and yield optimization
- Monitor market benchmarks, DSP demand signals, and competitive dynamics to evolve pricing strategy
- Implement and own centralized deal intake workflows (e.g., Salesforce, ticketing systems)
- Standardize templates for media plans, targeting, packaging, and commercial documentation
- Oversee QA and trafficking readiness in partnership with Media Operations and Trading teams
- Maintain a centralized knowledge base and library of approved deal structures and best practices
- Act as the connective tissue between Sales, Media Ops, Trading, Product, Finance, and Customer Success
- Influence product and inventory roadmap decisions based on market demand and packaging needs
- Partner with Product Marketing to merchandise new inventory, audiences, and capabilities
- Proactively drive enablement and education for client-facing teams on upcoming inventory packages, deal constructs, pricing, and execution
- Work with Sales & Customer Success teams to procure partners that fill existing product gaps where needed
- Recruit, mentor, and develop a high-performing Deal Desk team (analysts, planners, and operations managers)
- Establish KPIs and SLAs for deal turnaround time, quality, margin, and performance
- Foster a culture of accountability, collaboration, and commercial rigor
- Scale the Deal Desk organization in line with revenue growth and deal complexity
- 8+ years of experience in ad tech, programmatic advertising, media operations, or commercial strategy
- Deep expertise in SSP/DSP mechanics, inventory packaging, curated marketplaces, and deal execution
- Proven experience owning pricing strategy, yield management, and commercial governance
- Strong cross-functional leadership skills with the ability to influence senior stakeholders
- Track record of building scalable processes and high-performing teams in growth environments
- Commercial mindset with comfort owning revenue, margin, and operational outcomes
- The annualized base salary for this role ranges from $140,000 to $149,000 USD
- Eligibility for additional variable compensation
- Eligibility to take part in Genius Sports Group's benefits plan
- Competitive salary and range of benefits
- Commitment to supporting employee wellbeing and helping you grow your skills, experience and career
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.
