VP, Product Marketing
Genius Sports is looking for a strategic, commercially minded VP of Product Marketing to lead product marketing across its core business lines, including advertising, betting, and sports technology. This is a high-impact leadership role responsible for translating complex products, data, technology, and market dynamics into clear positioning, compelling narratives, effective go-to-market strategies, and sales enablement support that drives growth. The ideal candidate will be equally comfortable shaping executive-level messaging, partnering with product teams on launch strategy, supporting sales and Sales Marketing with sharp product narratives, and building market-facing stories that help customers understand why our solutions matter. This role sits at the intersection of product, sales, marketing, insights, and customer success, and will play a critical part in how we bring our products to market globally.
- Develop clear, differentiated positioning and messaging for our products, platforms, and solutions across key business areas, including advertising, betting, and sports technology.
- Translate complex technical capabilities into simple, customer-focused value propositions that resonate with buyers, partners, and internal stakeholders.
- Create and maintain core messaging frameworks, product narratives, pitch language, proof points, competitive positioning, and market-facing product stories.
- Ensure consistency of product messaging across sales materials, website content, campaigns, events, analyst briefings, PR, customer communications, and executive presentations.
- Lead go-to-market planning for major product launches, feature releases, market expansions, and strategic initiatives.
- Partner closely with product, sales, revenue, customer success, communications, growth marketing, field marketing, and Sales Marketing to ensure launches are coordinated, commercially focused, and measurable.
- Define launch objectives, audience segmentation, key messages, sales motions, enablement needs, campaign requirements, and success metrics.
- Help prioritise go-to-market efforts based on commercial impact, customer need, product readiness, and strategic importance.
- Partner closely with Sales Marketing to ensure commercial teams have the product messaging, narratives, proof points, and subject matter expertise they need to sell effectively.
- Work with Sales Marketing to help develop and refine sales enablement materials, including pitch decks, one-pagers, battlecards, objection handling guides, product explainers, customer use cases, talk tracks, FAQs, and training materials.
- Provide the product marketing input that ensures sales materials are accurate, differentiated, commercially relevant, and aligned to product strategy.
- Collaborate with sales leadership and Sales Marketing to understand buyer needs, deal blockers, competitive pressure, and opportunities to improve the sales narrative.
- Support training and enablement sessions by helping sales teams understand product positioning, market context, competitive differentiation, and launch messaging.
- Develop a strong understanding of our customers, competitors, market dynamics, buyer pain points, and industry trends.
- Partner with insights, product, sales, and customer-facing teams to identify market opportunities and sharpen our understanding of customer needs.
- Create competitive positioning and market intelligence that helps the business win in key categories and conversations.
- Use customer feedback, sales input, market research, and performance data to continuously improve messaging, materials, and go-to-market strategy.
- Create a consistent product marketing process for launches, updates, and strategic initiatives.
- Ensure internal teams are aligned on what is launching, why it matters, who it is for, how it is positioned, and how it should be brought to market.
- Develop launch briefs, messaging documents, internal FAQs, stakeholder updates, sales readiness materials, and post-launch learnings.
- Act as a connector between product, sales, marketing, and customer-facing teams to make sure product launches are clear, coordinated, and commercially effective.
- Lead and develop the product marketing function, including management of PMMs across different product areas.
- Set priorities, establish operating rhythms, and create clear processes for product marketing intake, launch planning, messaging development, and sales enablement support.
- Build strong relationships across product, sales, marketing, communications, insights, and leadership teams.
- Act as a senior strategic partner to internal stakeholders and help raise the overall quality, clarity, and commercial impact of our product storytelling.
- Significant experience in product marketing, preferably in B2B technology, sports technology, advertising technology, media, data, SaaS, or related industries (required).
- Proven ability to lead product positioning, messaging, go-to-market strategy, and launch planning (required).
- Experience working with complex technical products and translating them into clear commercial narratives (required).
- Strong understanding of enterprise sales environments and how to support commercial teams (required).
- Experience partnering closely with product management, sales, Sales Marketing, marketing, customer success, and executive leadership (required).
- Strong writing, storytelling, and presentation skills (required).
- Ability to operate strategically while also being hands-on with execution (required).
- Experience leading, managing, or mentoring product marketing talent (required).
- Comfort working in a fast-moving, global, matrixed environment (required).
- The base salary range for this role is $250,000 – $290,000.
- All full-time roles will also be eligible to take part in Genius benefits.
- Some roles may be eligible to take part in a variable compensation plan.
- As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.
