VP Sales, Channel Partnerships
By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com
THE ROLE:
We are hiring a Vice President of Sales to build and lead our Channel Partnerships business. This team will be responsible for distributing our moments and audiences across the broader ad-tech ecosystem. You will own the number for everything we do with platforms that activate Genius products: DSPs, SSPs, CTV platforms, data and identity providers, retail media networks, and emerging distribution channels. This is a senior, externally facing leadership role, you will set the channel strategy, sign and grow the partnerships that move the most revenue, and lead a team of sellers and partner support.
- Own and exceed the Channel Partnerships revenue number, including new partner activations and expansion across the existing partner base.
- Define the channel strategy: which categories of partners (DSPs, SSPs, CTV, data/identity, retail media, measurement) we prioritize, in what sequence, and with what commercial model.
- Personally lead the most strategic partnerships; running discovery, deal structuring, negotiation, and contracting at the executive level.
- Translate our Moments framework; Pre-Game anticipation, Real-Time In-Game, Post-Game sentiments into integration patterns and activation paths that partners can embed into their platforms and sell into their customer bases.
- Grow revenue and volume across existing partners by expanding integrations, unlocking new audiences and inventory, and driving co-selling motions into shared brand and agency clients.
- Build and own senior relationships across each priority partner
- Construct annual joint business plans with key partners; align Genius product roadmap and go-to-market commitments to partner needs and shared brand demand.
- Serve as the executive escalation point for top partners and partner with Product, Engineering, and Ad Ops to deliver flawless integrations and campaign execution.
- Hire, coach, and retain a high-performing team of 5–8 Partner Sales / BD, Partner Managers, and Partner Solutions covering new partner acquisition, account growth, and day-to-day partner operations.
- Set the standard for prospecting rigor, deal quality, partner reviews, and forecast discipline.
- Run a tight weekly operating cadence: pipeline reviews, partner reviews, deal inspection, forecast calls, and 1:1 coaching grounded in partner data.
- Operate the CRM and forecast as a discipline, not a chore; deliver a forecast leadership can trust within ±10%.
- Partner cross-functionally with Marketing on co-marketing and demand generation, Product and Engineering on integrations and roadmap, and Ad Ops/Insights on case studies and post-campaign reporting.
- Represent Genius Sports at industry events (Cannes Lions, Possible, Advertising Week, IAB ALM, NewFronts/Upfronts, programmatic and CTV summits) and in the trade press as the executive face of the channel program.
- 10+ years in advertising, ad-tech, or media partnerships, with at least 3 years in a sales or BD leadership role carrying a team number.
- Demonstrable success building and growing channel/partner programs across DSPs, SSPs, CTV platforms, data/identity, retail media, or measurement partners.
- Track record of personally closing seven- and eight-figure partnership deals and of developing reps and partner managers who do the same.
- Strong, current relationships across the platform ecosystem
- Deep fluency in the modern media stack: programmatic, CTV, social, addressable, identity/data, attention/measurement, and the economics on every side of the supply chain.
- Comfort selling complex, integration-heavy products; you can navigate a commercial conversation and a technical conversation in the same meeting.
- Operating discipline: forecast accuracy, CRM (HubSpot or Salesforce), partner pipeline management, and a real point of view on partner program design.
IT WILL BE A BONUS IF YOU:
- Experience selling sports media, sports data, or fan-engagement products into the ad-tech ecosystem.
- Existing relationships at major DSPs, CTV platforms, and retail media networks.
- Background standing up integrations or curated marketplaces with programmatic platforms.
- Experience scaling a partner team from a small founding pod into a structured organization with sellers, account managers, and solutions support.
- The annualized base salary for this role ranges from $220,000 to $240,000 USD and includes eligibility for additional variable compensation.
- This role will also be eligible to take part in Genius Sports Group's benefits plan.
- We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together.
- Our hybrid working models differ depending on your role and location.
- As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.
