VP Sales - Media Betting and Gaming, North America
We are seeking a Vice President, Sales –Betting & Gaming media to drive direct commercial relationships with Tier 1 and Tier 2 iGaming operators, sportsbooks, and casino-resort groups across North America plus their agencies (if applicable).
This is a senior, hunter-led individual contributor role focused on new business, with full ownership of revenue, senior client relationships, and the closing of complex, high-value programmatic deals.
This role requires deep programmatic expertise, strong understanding of sportsbook and casino-resort marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.
- Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks, iGaming operators, and casino-resort groups in North America, selling both managed service programmatic solutions and Deal ID-based buying.
- Act as the senior commercial relationship owner with relevant C-level, VP, and Head-of-Marketing stakeholders on the operator side.
- Develop and execute strategic account plans aligned to your new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
- Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH, from strategy through to deal execution.
- Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports’ proprietary data, audiences, and real-time sports signals for their Programmatic media activations.
- Partner closely with Genius’s Product, Trading, Marketing, and Customer Success teams to shape betting and gaming-specific advertiser solutions.
- Own pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
- Stay ahead of North American betting and gaming market dynamics, including regulatory considerations and competitive offerings.
- Represent Genius Sports at key industry events, client forums, and executive-level
- 7+ years of experience in digital and programmatic advertising sales, with 3+ years specifically within iGaming, sportsbooks, online casino, or regulated betting environments.
- Proven success selling programmatic media solutions directly to Tier 1 and Tier 2 iGaming operators and/or casino-resort groups.
- Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
- Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
- Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
- Strong commercial acumen with disciplined pipeline management and forecasting.
- Ability to build trusted, senior-level relationships with operator-side stakeholders (CMO, VP Marketing, Head of Growth, Digital etc).
- Excellent communication, negotiation, and presentation skills.
- Comfortable working as a senior individual contributor with full accountability for personal revenue targets.
- Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.
- The salary for this role is based on an annualized range of $160,000 - $180,000 USD plus VC.
- This role will also be eligible to take part in Genius Sports Group's benefits plan.
- As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.
