Brand Awareness Media Buyer
Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. This role is perfect for those who aim to develop and execute brand awareness strategies across paid channels, plan media mix, and allocate budgets to maximize reach and frequency efficiency.
- Develop and execute brand awareness strategies across paid channels (Display, Video, Social, Native, Direct Publisher Deals)
- Plan media mix and allocate budgets to maximize reach and frequency efficiency
- Launch and manage campaigns across platforms (TikTok, DV360, programmatic networks, YouTube, etc.)
- Ensure proper tracking of awareness KPIs (impressions, reach, frequency, viewability, VTR)
- Optimize campaigns based on CPM, reach, frequency, and engagement metrics
- Run A/B tests on creatives, audiences, placements, and bidding strategies
- Analyze performance and generate actionable insights
- Prepare reports on reach, CPM, frequency, and cross-channel performance
- Collaborate with creative team to brief, test, and improve ad creatives
- Identify high-performing messaging, formats, and angles
- Test new traffic sources, formats, and tools
- Monitor market trends and competitor activity
- Manage budgets and ensure efficient spend pacing
- Negotiate with external partners: securing cost-effective rates for high-visibility ad placements to maximize reach
- 2+ years of experience in media buying (focus on brand awareness or upper-funnel campaigns)
- Hands-on experience with key platforms (Meta, TikTok, Google Ads, DV360, or programmatic networks)
- Strong understanding of brand metrics (CPM, reach, frequency, viewability, VTR)
- Experience working with multi-channel campaigns and media mix planning
- Proven track record of launching and optimizing campaigns at scale
- Experience with A/B testing and performance-driven optimization
- Ability to analyze data and turn insights into actionable decisions
- Experience with reporting and performance evaluation across channels
- Strong collaboration skills with creative and analytics teams
- Experience as R&D media buyer (BA & Performance-based) will be a plus - explore and test new traffic sources, ad formats, and platforms (networks, DSPs, emerging channels)
- Experience with LATAM markets will be a HUGE plus
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.