CRM Manager
Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.
- Design, launch, and optimise end-to-end CRM journeys across multiple channels, including Welcome, Retention, and Reactivation flows
- Own and execute a localised CRM strategy focused on increasing player lifetime value, improving retention, and reducing churn
- Define and evolve customer segmentation, including behavioural, value-based, and lifecycle approaches, to enable highly targeted promotions
- Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle
- Propose, test, and scale new promotional mechanics, offers, and communication approaches based on data
- Own campaign planning and execution across channels, ensuring high quality, consistency, and performance
- Deep dive into key CRM performance metrics
- Translate data into actionable insights to improve communication strategy and bonus efficiency
- Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience
- 2+ years of experience in CRM or lifecycle marketing, in iGaming, with experience across both sportsbook and casino products
- Proven experience designing and executing CRM campaigns across the full lifecycle, including onboarding, retention, and reactivation
- Strong understanding of business KPIs, such as NGR, Active Days, Churn Rate, and ARPU, with the ability to translate data into actions
- Proven experience with CRM and performance tracking tools, such as Tableau or similar
- Understanding of segmentation strategies, including behavioural, value-based, and lifecycle approaches
- Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers
- Experience working with cross-functional teams, including Product, Marketing, and Analytics, and aligning CRM initiatives with broader business goals
- Intermediate English and higher, both spoken and written
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.