Head of CRM
Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.
- Develop and execute a CRM strategy for a specific LATAM market
- Own the full player lifecycle, including onboarding, retention, reactivation, and VIP management
- Implement advanced player segmentation based on behavioral and financial data
- Manage multi-channel communications (email, SMS, push notifications, in-app messaging, etc.)
- Optimize bonus strategies and promotional campaigns
- Lead A/B testing initiatives and continuously improve CRM performance
- Monitor and improve key KPIs such as LTV, ARPU, Retention Rate, Churn, and NGR
- Collaborate closely with BI, Marketing, Product, and VIP teams
- Manage and develop a CRM team
- 5+ years of experience in CRM
- 2+ years of experience in iGaming
- Strong understanding of player lifecycle management and retention mechanics
- Proven experience in managing a team
- Strong analytical mindset with a performance-driven approach
- Experience working with CRM platforms such as Optimove, Salesforce, FastTrack, Smartico, or similar
- English level - Upper-Intermediate or higher
- Experience with LATAM markets - nice to have
- Spanish - nice to have
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.