Head of VIP

Description

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Responsibilities

Build and manage VIP lifecycle journeys (retention, reactivation, loyalty growth)
Develop and execute a comprehensive VIP strategy
Lead and scale the VIP management team
Define segmentation strategy for high-value players
Optimize VIP bonus models, rewards, and loyalty programs
Monitor and improve key KPIs: VIP LTV, ARPU, Retention Rate, NGR, churn
Ensure high-quality personalized communication across channels
Collaborate closely with CRM, BI, Marketing, and Product teams
Control VIP budgets and ensure ROI-positive bonus allocation

Requirements

5+ years of experience in iGaming
3+ years of experience in VIP management or high-value player retention
Proven experience managing VIP teams
Strong understanding of player segmentation and monetization strategies
Experience working with bonus cost optimization and ROI modeling
Strong analytical skills and data-driven mindset
English level - at least Upper-Intermediate
Spanish - will be a plus

Benefits

Health & Wellness Focus
Global Medical Coverage
Growth Opportunities
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
Performance-Driven Rewards
Dynamic Work Environment

About Growe

Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.

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