Marketing Specialist
Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. This position is ideal for individuals who aim to drive and scale traffic acquisition, optimize key marketing metrics, and analyze the full marketing funnel to identify growth opportunities.
- Drive and scale traffic acquisition across paid, affiliate, and organic channels
- Optimise key metrics (CAC, CPA, LTV, ROMI) to improve performance and profitability
- Analyse the full marketing funnel and identify growth opportunities
- Manage budgets, focusing on the most efficient and high-ROI channels
- Set up and maintain tracking systems (attribution, pixels, postbacks)
- Collaborate with Product, CRM, and Content teams to align efforts
- Test new channels, creatives, and strategies through A/B testing
- Improve marketing processes, automation, and reporting
- Work with affiliates and partners to grow external traffic
- Take ownership of results and drive continuous growth
- Experience in performance or digital marketing (traffic acquisition)
- Strong understanding of key metrics (CAC, CPA, LTV, ROMI) and funnel analysis
- Hands-on experience with tracking systems (pixels, postbacks, attribution tools)
- Experience managing and optimising marketing budgets
- Data-driven approach and ability to work with analytics
- Strong communication and negotiation skills
- Strong ownership and proactive mindset
- Ability to manage multiple priorities and execute effectively
- Attention to detail with a results-oriented approach
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.