Middle VIP Gamification Manager
This role is for a Middle VIP Gamification Manager who will be responsible for planning, executing, and analyzing gamification campaigns aimed at player activation, retention, and reactivation. The position involves creating player segments for these campaigns, managing content within the gamification back office, and ensuring content is published and updated accurately. The manager will also develop and maintain a gamification calendar, identify new gamification techniques, and ensure published content aligns with promotional concepts. Collaboration with various teams, including content writers and designers, is essential, as is testing set content and participating in hypothesis testing related to key metrics.
- Plan, execute, and analyze gamification campaigns for players’ activation, retention, and reactivation
- Analyze and create segments for gamification campaigns
- Manage content inside the gamification back office
- Publish and update content
- Develop and maintain a gamification calendar aligned with main goals and ensure deadlines are met
- Assist in identifying new gamification techniques available for setup in the gamification back office to maintain a high level of customer engagement
- Ensure published content follows the overall promo concept
- Collaborate with content writers, designers, and other stakeholders as needed
- Test the set content to make sure everything is working correctly
- Participate in hypothesis testing related to retention and activation metrics
- 1.5+ years of experience in CRM, Retention, or Gamification Management within the iGaming industry
- Experience with bonus mechanics, quests, level systems, and tournaments
- High attention to detail, creativity, and understanding of player motivation dynamics
- Comfortable working cross-functionally with product, design, data, and communications teams
- Hands-on experience with the Smartico platform
- Reliability
- Adaptability
- Teamwork
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.