PR & ORM Manager
Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries.
- Plan and manage brand visibility across key media outlets to maintain leading Share of Voice (SOV)
- Develop and execute a content plan including press releases, articles, interviews and special media projects
- Brief content writers, edit and distribute press releases and articles, ensuring consistent messaging and high-quality output
- Manage media events, press briefings, special PR activations
- Plan and execute seeding activities across online platforms to increase brand visibility and mentions
- Oversee brand presence and ratings on review platforms (e.g., Trustpilot and similar), ensuring strong reputation management
- Build and maintain relationships with media partners
- Collaborate with marketing team to ensure consistent brand communication
- Monitor brand mentions, sentiment and media coverage; ensure a positive sentiment score
- Track competitors’ media activity and identify opportunities for differentiation
- Prepare regular analytical reports on PR performance, coverage, brand perception
- Experience in PR, communications, media relations, or digital PR
- Hands-on experience with writing and distributing press releases and editorial content
- Understanding of digital media landscape and online brand visibility strategies
- Experience in media monitoring, sentiment tracking, competitive analysis
- Familiarity with reputation management platforms (e.g., Trustpilot or similar review sites)
- Proactive and ownership-driven mindset (not just execution, but initiative)
- Ability to work in a fast-paced, dynamic environment
- Creative mindset with the ability to identify PR opportunities beyond standard formats
- Result-oriented, with a focus on visibility, sentiment, and brand perception metrics
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.