VIP CRM Team Lead
This role is for a VIP CRM Team Lead who will supervise and guide a team of CRM professionals. The position involves designing and implementing CRM strategies to enhance customer retention, engagement, and satisfaction. The team lead will monitor and analyze customer behavior to optimize CRM efforts and develop personalized communication and marketing campaigns for different customer segments. This role requires a deep understanding of the iGaming and Entertainment industry, with a focus on creating strategies that work and solutions that scale.
- Supervise and guide a team of CRM professionals, ensuring high performance and team development
- Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction
- Monitor and analyze customer behavior to optimize CRM efforts
- Develop personalized communication and marketing campaigns for different customer segments
- Create and maintain customer segmentation models based on behavior, value, and preferences
- Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies
- Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.)
- Ensure campaigns are optimized for maximum customer engagement and ROI
- Monitor key performance metrics of each campaign and adjust strategies accordingly
- Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings
- Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources
- 3+ years of experience in CRM within the iGaming industry
- Experience managing VIP segments and executing high-value retention strategies
- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
- Deep understanding of sport/casino specifics
- Experience with different communication channels (email/SMS/push/pop-up)
- Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals
- Leadership skills, ability to lead a strong team of CRM Managers
- Out of the box and creative thinking
- Problem-solving skills
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a business advisory and services group operating in the iGaming and entertainment industries. Headquartered in Warsaw, it combines strategic vision with hands-on expertise to help businesses navigate the sector, enter new markets and achieve sustainable growth. Its capabilities span business and brand strategy, market research, marketing solutions, IT customisation, organisational structuring and talent management. The company focuses on launching new iGaming brands worldwide and turning challenges into competitive advantages for its clients.