iGaming Lead Editor (US)
We’re looking for an experienced and driven iGaming Lead Editor to take full editorial ownership of our digital platform - leading our iGaming and safer gambling content, while also shaping US sports coverage, betting analysis, research, and affiliate-driven features. This role is ideal for a seasoned iGaming and sports betting editor/writer, who excels at producing high-quality, engaging content and is eager to build and lead a team while shaping a fast-growing digital sports brand. You’ll write and edit a high volume of content yourself, while also working with a dedicated team of journalists and freelancers to help expand our reach.
This is a hands-on role for someone who loves writing about iGaming and sports, who wants to help build something exciting. If you’re ready to combine editorial instinct with execution and want your voice to matter, we’d love to hear from you.
- Produce and oversee high-quality iGaming and sports betting content, including industry news, guides, comparisons, and operator reviews across key markets and verticals.
- Lead editorial coverage of US sports, with a focus on betting picks, writing and producing timely, insightful, and compliant stories (NFL, NBA, MLB, NHL, NCAA, etc.).
- Run the “Hot Desk” to react quickly to breaking news and trending topics with original coverage as part of our Google News/Discover strategy.
- Develop and maintain content calendars for major sporting events, iGaming seasonal campaigns, and key product launches.
- Edit submissions from journalists and freelance contributors to ensure clarity, accuracy, and consistency across all content types.
- Manage iGaming guides, sports betting insights, editorial news, and affiliate-focused content, ensuring consistent quality and alignment with brand tone and voice while supporting style and commercial objectives.
- Optimize content for SEO, headlines, metadata, internal linking, and other digital best practices to maximize reach, engagement, and discoverability.
- Work closely with the Product Owner to shape the overall content strategy, including defining article briefs, templates, and editorial guidelines.
- Maintain our content in compliance with highest responsible gambling standards and applicable state gambling regulations.
- Collaborate with SEO, social, and product teams to maximize traffic and engagement.
- Identify trending topics, keyword opportunities, and gaps in existing coverage.
- Build a dedicated team of journalists and high-tier contributors.
- Source, onboard, and manage a network of freelance writers to supplement coverage as needed.
- Assign stories and provide editorial guidance and feedback to ensure content meets brand standards, compliance requirements, and quality expectations.
- 5+ years of experience as an iGaming or sports betting journalist, writer, or editor, with at least 2 years in an editorial leadership role.
- Deep expertise of US iGaming landscape, including sports betting, online casino, sweepstakes, with insight into market trends, audience behavior, and competitive dynamics.
- Strong understanding of responsible gambling principles and relevant regulatory requirements, ensuring all content promotes safe play and complies with applicable state and international laws.
- Extensive knowledge across multiple US sports leagues and their fanbases.
- Proven ability to write fast, clean, and insightful copy under deadline pressure.
- Familiarity with SEO-driven content creation and tools like Google Trends, Ahrefs, or Semrush.
- Solid understanding of digital publishing platforms (CMS, analytics, WordPress, etc.).
- Familiarity with affiliate marketing and monetisation strategies.
- Strong network of freelance writers, industry contacts, or sports/iGaming experts.
- Experience creating content for newsletters or social platforms.
- Ability to work flexible hours around live sporting events and key game days.
Growth Leads is an iGaming affiliate marketing company based in Ta' Xbiex, Malta. It builds and operates content and comparison websites that drive player acquisition for online casino and sportsbook operators. The company focuses on performance-driven affiliate marketing across the gaming ecosystem. Growth Leads combines SEO, content and partnerships to deliver high-quality traffic to its partners.
