Link Building & Outreach Specialist
We are looking for a detail-oriented Link Building & Outreach Specialist to join our SEO team. We are focused on building high-quality, relevant backlinks through strategic outreach. In this position, your focus is split: 70% of your time is spent on vetting domains, managing content quality, and maintaining our database. The remaining 30% is spent executing and managing our outreach campaigns to establish partnerships with new domains. These ratios are dynamic and may shift month-to-month based on project needs and campaign cycles.
- Hand-pick high-impact domains from our database for specific campaigns, ensuring they meet strict quality and relevancy standards.
- Manage the content pipeline and perform quality assurance on all guest articles to ensure they are SEO-optimized, well-written, and reflect brand standards.
- Lead the creative process for article topics, finding the "win-win" between our SEO goals and what the partner domain actually wants to publish.
- Regularly audit and update our internal database of partner domains to ensure every site on our list is active, relevant, and high-authority.
- Launch and manage end-to-end outreach campaigns using PitchBox.
- Identify and qualify new high-authority websites and partner domains that align with our growth goals.
- Ensure all outreach data, contact information, and campaign statuses are accurately reflected in the CRM.
- 1–3 Years of SEO/Outreach Experience, with an understanding of how link building impacts rankings and the distinction between good and spammy links.
- PitchBox Proficiency, including experience managing outreach at scale and navigating templates and sequences.
- Metric Literacy, with comfort in using tools like Ahrefs or Semrush to evaluate site health (DR/DA, organic traffic trends, link relevancy).
- Strong Editorial Eye, with a high standard for written English and the ability to assess publication-readiness of articles.
- Data Disciplined, finding satisfaction in a well-organized CRM and a clean database.
- Process-Driven Growth: Learn a structured, high-level approach to link building.
- Balance: Value placed on both deep work (research, curation) and outreach results.
- Tooling: Access to best-in-class tools such as Ahrefs and PitchBox.
Growth Leads is an iGaming affiliate marketing company based in Ta' Xbiex, Malta. It builds and operates content and comparison websites that drive player acquisition for online casino and sportsbook operators. The company focuses on performance-driven affiliate marketing across the gaming ecosystem. Growth Leads combines SEO, content and partnerships to deliver high-quality traffic to its partners.
