Senior Growth Marketing Manager – Dating (Acquisition & Retargeting)
Description
We are scaling our investment into the dating vertical and this role owns growth end-to-end: building acquisition funnels, launching and optimizing paid media, and using partner-side levers (retargeting, first-party audiences, landing page iteration) to improve conversion and LTV.
Responsibilities
- Full-funnel growth strategy + execution : awareness → acquisition → retargeting → conversion optimization.
- Paid acquisition planning and hands-on campaign management across channels (e.g., Google Ads, Meta, native), including testing frameworks, budget allocation, and scaling rules.
- Retargeting and first-party audience strategy enabled by partner collaboration (pixel/CAPI/event signals, CRM audiences where applicable), with a focus on efficiency and incrementality.
- Funnel and landing page optimization (CRO) : identify drop-offs, create hypotheses, run structured tests, and improve conversion rates across the journey.
- Creative testing system : develop angles, briefs, and test plans; collaborate with design/copy resources (internal/contractor/partner) to ship and iterate.
- Competitive and market research : track dating trends, positioning, user motivations, and advertiser constraints in sensitive verticals.
- Measurement and reporting : define KPIs (CAC, CVR, ROAS, LTV:CAC, volume, account health), build performance narratives, and communicate clearly with internal stakeholders + partner teams.
Requirements
- Proven experience driving performance/growth marketing for subscription, lead-gen, or marketplace-style funnels (dating experience is a plus, not required).
- Strong working knowledge of paid acquisition + funnel optimization, and how to scale while maintaining efficiency.
- Experience navigating policy/compliance constraints in sensitive or restricted categories (dating, finance, health, etc.) and keeping accounts healthy long-term.
- Analytical mindset: comfortable with attribution realities, experimentation, and making decisions with imperfect data.
- Strong communication and partner management skills
About Growth Leads
Growth Leads is an iGaming affiliate marketing company based in Ta' Xbiex, Malta. It builds and operates content and comparison websites that drive player acquisition for online casino and sportsbook operators. The company focuses on performance-driven affiliate marketing across the gaming ecosystem. Growth Leads combines SEO, content and partnerships to deliver high-quality traffic to its partners.
