Senior Product Owner - SEO
Growth Leads is seeking an entrepreneurial and hands-on Senior Product Owner to take ownership of one of their new flagship products. This role offers a unique opportunity to combine deep SEO expertise with product ownership, scaling a strategically prepared concept into a market-leading asset. The Senior Product Owner will have full accountability for the product's success, including building and leading the team, driving the strategy, and benefiting directly from the results through profit sharing.
- Take full ownership of a flagship product, developing and executing the roadmap from launch through to scale, with autonomy over strategic decisions.
- Build and scale a high-performing team from the ground up, recruiting the right talent and creating a culture of excellence and accountability.
- Leverage deep SEO knowledge to drive organic traffic growth, ensuring the product achieves and maintains strong visibility across target keywords and markets.
- Work directly on critical tasks in the early stages from content optimization to technical implementation while transitioning to strategic oversight as the team grows.
- Own all key metrics, continuously testing, analyzing, and optimizing to maximize traffic, conversions, and revenue generation.
- Work closely with content, development, and marketing teams to ensure seamless execution and alignment with broader business objectives.
- Identify opportunities for growth, test new approaches, and implement learnings to stay ahead of the competition and search algorithm changes.
- Demonstrated success in scaling SEO-driven products or websites, with measurable results in traffic and revenue growth.
- Deep understanding of SEO best practices across content, technical, and off-page strategies, with the ability to identify and capitalize on opportunities.
- Self-starter with an ownership mentality who thrives in building something from the ground up and driving it to profitability.
- Comfortable rolling up your sleeves and working directly on execution, not just strategy and delegation.
- Experience building and managing teams, with the ability to hire, develop, and inspire high performers.
- Strong ability to interpret data, identify trends, and make data-driven decisions to optimize performance.
- Understanding of conversion optimization and how to build products that generate high-quality leads.
- Experience in the iGaming industry is a strong advantage.
- True ownership of the product with a direct stake in its success through profit sharing.
- Build and scale a flagship product with the backing and resources of an established company, without the typical corporate constraints.
- Remote working environment or join us at our office in Malta.
- Step into a project with 6 months of expert preparation behind it, giving you a strong foundation to build upon.
- Your chance to make your mark, build something significant, and prove your ability to drive a product from concept to market leader.
Growth Leads is an iGaming affiliate marketing company based in Ta' Xbiex, Malta. It builds and operates content and comparison websites that drive player acquisition for online casino and sportsbook operators. The company focuses on performance-driven affiliate marketing across the gaming ecosystem. Growth Leads combines SEO, content and partnerships to deliver high-quality traffic to its partners.
