SEO-driven BR Product Owner
Growth Leads is seeking an experienced and motivated Brazilian Product Owner to oversee one or more of their websites and their day-to-day operations. This individual should have a successful track record within SEO driven lead generation business, scaling of resources via freelancers and utilising these to grow products autonomously. As a Brazilian Product Owner within Growth Leads you will have full commercial and product responsibility, which is why the role requires a broad spectrum of skills and entrepreneurial thinking. The ideal candidate has a very strong background in SEO, is fully aware of how to develop and grow lead-generation sites, has a very good understanding of the Brazilian iGaming market and brings in the right mindset to deliver excellent results.
- Coordination of one or more Brazilian-focused affiliate websites
- Monitoring and prioritization of various work processes
- Communication, task assignment and leadership of project employees/freelancers and other stakeholders
- Responsibility and control of project planning and execution
- Independent conception of website optimization (i.e. content campaigns, usability optimization, new features, etc.)
- Preparing an overall project strategy and roadmap for the assets
- Preparing quarterly and monthly budget and resource planning
- Preparing and publishing timely weekly and monthly reports
- Managing existing resources and stakeholders (in house and freelance)
- Coordinating and optimising the content production and quality assurance for the selected assets
- Preparing a concept for editorial standards and structures and implementing this concept in the workflows
- Monitoring, analysing and optimising existing processes
- Identifying new content modules and concepts, performing a feasibility check and creating a concept involving all relevant departments and business KPIs
- Performing a regular market- and competitor analysis and identifying benchmarks
- Preparing content marketing concepts
- Supporting the social media team for selected assets
- Developing a mobile-first content concept that is in favour of all relevant devices, such as smartphone, tablet and laptop
- Identifying new opportunities that support the companies’ revenue stream and evaluating the feasibility
- Growing traffic and ultimately revenue through a large variety of different traffic sources
- Reporting directly to the Company’s Chief Operations Officer and to the Directors
- Taking on responsibility for achieving the targets that are set for a project
- Optimising conversion of users to the brand(s) of the project
- Have at least 2 years of experience as a project manager in online marketing
- Have strong knowledge of SEO within Brazil, UX optimization, CRO, content management and traffic acquisition via various channels
- Have a good understanding of and be experienced with WordPress environments
- Have a broad understanding of the Brazilian iGaming market, ideally hands-on experience in building Brazilian iGaming assets
- Have led small teams in the past
- Have experience in project management (for example scrum method)
- Be a native Portuguese speaker and speak English to a good level
- Be creative when it comes to the development of new concepts, be proactive and have a high capacity for teamwork
- Competitive salary
- Bonus structure
- Private health care benefits (if based in Malta)
- €600 in personal care and fitness benefits
- Flexible work schedules
- A vibrant work environment and excellent opportunities to learn and grow
Growth Leads is an iGaming affiliate marketing company based in Ta' Xbiex, Malta. It builds and operates content and comparison websites that drive player acquisition for online casino and sportsbook operators. The company focuses on performance-driven affiliate marketing across the gaming ecosystem. Growth Leads combines SEO, content and partnerships to deliver high-quality traffic to its partners.
