YouTube Optimisation Expert
As our YouTube Optimisation Expert, you will be the optimisation engine behind our video content. Under the guidance of the Head of Video, you’ll take primary responsibility for ensuring each video not only reaches its intended audience but also converts that reach into measurable value (subscribers, affiliate-driven revenue, engagement). You’ll be a bridge between creative teams, analytics, and monetisation leads.
- Conduct thorough keyword research and competitor benchmarking for new video topics
- Craft SEO-rich titles, tags, descriptions, and thumbnails to maximize discoverability
- Optimize playlists, cards, chapters, and end screens to keep audiences engaged
- Refine video metadata (tagging, timestamps, pinned comments, community posts)
- Work with editors and scriptwriters to engineer hooks, intro sequences, and retention boosters
- Oversee internal A/B tests on thumbnails, titles, captions, and CTAs
- Embed affiliate links, codes, and strategic CTAs in descriptions, pinned comments, overlays
- Monitor and analyze affiliate link performance; optimize conversion pathways
- Coordinate with monetisation team to ensure compliance, tracking and revenue attribution
- Track performance metrics including CTR, average view duration (AVD), watch time, retention curves, and RPM
- Produce weekly/monthly performance reports with insights and strategic recommendations
- Identify dips or growth opportunities and develop intervention strategies
- Serve as the optimisation gatekeeper before video publishing
- Advise creative teams on trending formats, thumbnail styles, and hook mechanics
- Liaise with SEO, content marketing, and business intelligence teams to align strategies
- Stay current on YouTube algorithm changes, monetisation policies, and best practices
- Ensure no policy violations (e.g. copyright, disclosure, affiliate compliance)
- Audit published content periodically to ensure metadata, links, and CTAs remain optimal
- Minimum 3 years’ experience managing YouTube channels with deliberate growth/SEO focus
- Track record of demonstrable growth (views, subscription, watch time) via metadata optimisation
- Strong skills with YouTube Studio & Analytics, retention curves, traffic origin analysis
- Proficiency with tools like TubeBuddy, vidIQ, Farsight, or equivalent A/B testing platforms
- Understanding of affiliate marketing, UTM tracking, conversion funnels
- Excellent writing skills: titles, hooks, descriptions, CTAs
- Comfortable in interpreting quantitative data and converting insight into action
- Collaborative nature; able to guide and influence creative teams
- Strong organisational skills, capable of handling multiple channels and projects
{"You’ll operate in a high-leverage, high-impact role, directly influencing channel growth and revenue","You’ll collaborate across creative, analytics, and business functions-gaining broad exposure","We offer flexibility, autonomy, and performance incentives tied to measurable outcomes","Career growth from optimisation role → senior growth strategist, channel lead, or broader video operations"}
Growth Leads is an iGaming affiliate marketing company based in Ta' Xbiex, Malta. It builds and operates content and comparison websites that drive player acquisition for online casino and sportsbook operators. The company focuses on performance-driven affiliate marketing across the gaming ecosystem. Growth Leads combines SEO, content and partnerships to deliver high-quality traffic to its partners.
