Digital Media SEO Officer
The Digital Media SEO Officer actively participates in the digital media strategy of the FDJ Lottery BU by developing the visibility, traffic, and performance of organic and paid channels. You combine technical expertise, analytical thinking, editorial sense, and coordination skills to ensure the consistency, profitability, compliance, and effectiveness of FDJ's online presence.
- You supervise and optimize the technical SEO performance of websites and applications (crawl, indexing, structure, developments)
- You analyze, audit, and continuously improve SEO visibility and performance (traffic, clicks, conversions)
- You drive the SEO editorial and semantic strategy in collaboration with internal teams and agencies
- You develop and deploy a GEO strategy to strengthen visibility in generative AI search engines
- You manage, test, and optimize SEA campaigns while ensuring analytical monitoring and continuous watch
- You master SEO/SEA tools and possess solid technical foundations (HTML, CSS, JavaScript, CMS)
- You analyze performance data and interpret KPIs to guide strategic decisions
- You write and optimize content by applying good SEO and semantic practices
- You know how to coordinate teams and facilitate communication between stakeholders
- You demonstrate autonomy, rigor, and critical thinking to continuously improve performance
- Fixed salary based on experience over 13 months
- Profit-sharing and incentive bonus (approximately 18%)
- 13th month salary
- Individual bonuses
- Group savings plan
- Parental policy
- Health insurance
- Meal vouchers
- Training and support that ensure your employability
FDJ United is one of Europe's largest gaming and betting groups, formed after French lottery operator La Française des Jeux (FDJ) acquired Kindred Group - the company behind Unibet - in 2024 and rebranded the enlarged group in 2025. Headquartered in Boulogne-Billancourt, France, it operates lottery, online sports betting, casino and poker across multiple European markets and Australia. Its portfolio includes well-known online brands such as Unibet, 32Red and Maria Casino, alongside FDJ's French lottery and retail network. The group is listed on the Euronext Paris exchange.
