Creative Strategist
We are looking for a Junior Creative Strategist to join our innovative team. In this role, you will bring together creativity and data, develop high performing campaigns for User Acquisition (UA) and Retargeting (RT) as well as improve app store conversions through App Store Optimization (ASO). You will build impactful creative strategies and creatives which drive growth, engagement, and retention. You are analytical yet creative, you can work independently while collaborating cross-functional teams and concurrently manage multiple projects/initiatives. We are looking for a team player who thrives when challenged, spreads a positive can-do attitude, has a thirst to learn, and can help us evolve our creative production.
- Analyze creative performance to measure creative effectiveness and identify the creatives that resonate with our audience.
- Develop data-driven creative strategies and engaging concepts that fit with our products, campaign objective and audience insights.
- Find new, fresh creative approaches, experiments and, in parallel, strongly focus on optimizing existing creatives.
- Write ad briefs that are data-driven and creative.
- Drive creative testing backed up with a hypothesis to gain insights, identify opportunities and apply them to our creative production.
- Research and explore competitors’ creative strategies and mobile gaming trends to ensure our strategy remains fresh and competitive at all times as well as identify opportunities for creative innovation.
- Partner with UA, RT and, ASO teams to align creative strategies with marketing goals.
- Collaborate with game teams to ensure product features will be reflected in our creative strategy.
- Work closely with the Art Team to execute the creative strategy, review concepts and ads.
Light & Wonder, Inc. is a leading cross-platform gaming company headquartered in Las Vegas, Nevada. Formerly known as Scientific Games, it rebranded in 2022 after divesting its lottery and sports-betting businesses to focus on gaming. The company operates across three segments - Gaming (slot machines, table games and casino systems under brands such as Bally, WMS and Shuffle Master), SciPlay (social casino games) and iGaming (online casino content). Listed in both the US and Australia, it supplies content and systems to casinos and online operators worldwide.
