Director of Communications - iGaming
As the Director of iGaming Communications at Light & Wonder, you will lead the strategic development and execution of all communications for our iGaming Business Unit. You are responsible for enhancing our brand presence, driving engagement, and ensuring consistent messaging across all channels. In this role, and in close collaboration with the VP, Communications and Corporate Affairs, you will lead the creation and execution of internal and external communications and events for the iGaming organization, collaborating closely with Product Marketing, Executive leadership, and the rest of the Global Communications team. You will also work with the CEO of iGaming and Chief of Staff to ensure his voice is consistent throughout the organization and develop strategic plans for brand, communications, and event activities.
- Alongside the VP of Communications and Corporate Affairs, leads creation of the strategy and executing internal and external communications (internal engagement, media relations, social media) and events (iGaming industry and iGaming Team events) for the iGaming organization.
- In cooperation with Product Marketing and Executive leadership, is a strategic partner in developing a roadmap of Brand, Communications, and event activities and strategic plans.
- Works in concert with the Corporate lead for PR and the Corporate lead for Social media, as well as the Corporate lead for Internal Communications to establish consistency of metrics and measurement, as well as messaging of content and tone.
- Responsible for crafting overall strategy, as well as tactics such as press releases, to ensure we’re ahead of market trends and in line with current growth expectations.
- Works closely with the CEO of iGaming to ensure his voice is consistent throughout the iGaming (and broader) organization.
- Oversee the strategic direction and roadmap of international communications cadence and activities for the iGaming business.
- Oversee the creation and distribution of press releases, media kits, and other communication materials.
- In partnership with the Public Relations and Social Media Manager, the role will manage relationships with media, influencers, and key stakeholders to maximize positive coverage and brand visibility.
- Collaborate with a team of marketing and communications professionals, providing guidance, mentorship, and performance management.
- Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure cohesive messaging and brand alignment.
- Analyze market trends, consumer insights, and competitive landscape to inform marketing strategies and campaigns.
- As part of internal engagement efforts, own and manage culture budget and activities for iGaming offices worldwide.
- Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed to achieve desired outcomes.
- Represent the company at industry events, conferences, and trade shows to promote the brand and establish thought leadership.
- To maximize cross-team collaboration and support in-the-moment creative and innovative connections with colleagues, the role is expected to work in the L&W office in Chiswick at least 3 days out of the week.
- Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
- 10+ years of experience in communications and brand marketing, with at least 5 years in a leadership role within the gaming or related industry.
- Strong understanding of the gaming market, including trends, consumer behavior, and competitive landscape.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and presentations.
- Proven ability to manage and inspire a team, fostering a collaborative and innovative work environment.
- Experience with digital marketing, social media, and content creation.
- Strong analytical skills and the ability to translate data into actionable insights.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Competitive benefits, an open and supportive environment as well as a modern and exciting workplace
- The opportunity to interact with global teams on a regular basis
- Tangible and genuine development - at Light & Wonder, you can take your career where you want it to go!
- A stunning work location and flexible working practices whilst we provide you with the guidance and development skills you need to progress quickly and enhance your career.
Light & Wonder, Inc. is a leading cross-platform gaming company headquartered in Las Vegas, Nevada. Formerly known as Scientific Games, it rebranded in 2022 after divesting its lottery and sports-betting businesses to focus on gaming. The company operates across three segments - Gaming (slot machines, table games and casino systems under brands such as Bally, WMS and Shuffle Master), SciPlay (social casino games) and iGaming (online casino content). Listed in both the US and Australia, it supplies content and systems to casinos and online operators worldwide.
