Director of Monetization
The Director of Monetization is a senior leadership role responsible for driving revenue growth and optimizing the player experience across all monetization touchpoints for Jackpot Party, an industry leader in the Social Casino space. This role requires a deep understanding of player behavior, free-to-play monetization strategies, and live operations to ensure sustainable growth while maintaining player engagement and satisfaction.
- Develop and implement a comprehensive monetization strategy that aligns with the overall game vision and business objectives.
- Oversee the creation, implementation, and performance of in-game events, ensuring they maximize player engagement and revenue.
- Lead the daily strategy for the in-game store, including pricing, promotions, and feature enhancements to meet performance goals.
- Manage and optimize time-sensitive features, such as slots and events, through performance analysis and data-driven adjustments.
- Understand and respond to player behavior and preferences to create monetization strategies that feel rewarding and fair.
- Work closely with Analytics, Product Design, and Economy teams to align monetization initiatives with game systems and player experience goals.
- Oversee daily and hourly revenue forecasting, identify performance trends, and adjust strategies in real-time to meet targets.
- Partner with Marketing and Customer Support teams to enhance VIP programs and drive player retention through tailored offerings.
- Build and mentor a high-performing monetization team, fostering innovation and excellence in execution.
- Bachelor’s or Master’s degree in Marketing, Business, Game Development, or a related field.
- 7+ years of experience in monetization, live operations, or product management in the gaming industry, preferably in the Social Casino or free-to-play space.
- Proven success in implementing effective monetization strategies that balance player experience and revenue growth.
- Strong analytical and critical thinking skills, with expertise in using data to inform decision-making.
- Expertise in pricing, promotions, and A/B testing.
- Ability to manage and prioritize multiple initiatives in a fast-paced live operations environment.
- Deep understanding of player psychology, retention strategies, and free-to-play monetization models.
- Experience with predictive modeling and performance forecasting.
- Knowledge of game economy design and its interplay with monetization.
- Familiarity with tools like Tableau, SQL, or similar data analysis platforms.
- Exceptional communication and leadership skills to influence stakeholders and drive cross-functional collaboration.
- Competitive salaries
- Annual bonuses, matching 401k
- Fun environment: Open Office Concept with Ergonomic Seating and Standing Desks. Game Room featuring current generation consoles, numerous game titles, and various table games.
- Food! Fully Stocked Kitchen with Beverages and Snacks, as well as company-paid lunches 2x/week
- Paid Family Leave
- Paid Volunteer Time
- Annual 2-night company retreat
Light & Wonder, Inc. is a leading cross-platform gaming company headquartered in Las Vegas, Nevada. Formerly known as Scientific Games, it rebranded in 2022 after divesting its lottery and sports-betting businesses to focus on gaming. The company operates across three segments - Gaming (slot machines, table games and casino systems under brands such as Bally, WMS and Shuffle Master), SciPlay (social casino games) and iGaming (online casino content). Listed in both the US and Australia, it supplies content and systems to casinos and online operators worldwide.
