Director, Product Management - Marketing and Player Experiences
The Director, Product Management – Marketing Promotions & Player Experience is responsible for the strategy, execution, and financial performance (P&L) of marketing, promotional, and player-facing product capabilities across all customer-facing Light & Wonder products, including EGM, online, mobile, kiosk, and supporting systems. This role owns the end-to-end player experience, from acquisition and engagement through loyalty and retention, ensuring that marketing and promotional capabilities are cohesive, data-driven, scalable, and optimized for operator outcomes and player satisfaction. The role serves as the central business owner, aligning product strategy, roadmap, investment decisions, and go-to-market execution with clear revenue, margin, and ROI accountability.
- Owns the vision and strategy for marketing promotions and player experience across all customer-facing products and platforms.
- Defines and drives end-to-end player journeys, ensuring consistency and differentiation across physical and digital touchpoints.
- Partners with design, UX, analytics, and engineering to translate player insights and operator needs into scalable product capabilities.
- Leads product management for player marketing, promotional mechanics, loyalty enablement, and engagement tools.
- Ensures promotional features are configurable, compliant, measurable, and optimized for operator performance and player engagement.
- Drives innovation in promotional offerings to increase player frequency, spend, and lifetime value.
- Owns product-level P&L, including revenue growth, cost management, margin performance, and investment prioritization.
- Builds and manages business cases, pricing strategies, and ROI models for new and existing products.
- Allocates R&D and operational investment to maximize financial return and strategic impact.
- Creates, maintains, and communicates a multi-year product roadmap aligned to business priorities, market needs, and financial goals.
- Drives disciplined product lifecycle management from concept through launch, optimization, and end-of-life decisions.
- Ensures on-time, high-quality delivery through close collaboration with software development, QA, operations, and regulatory teams.
- Leads cross-functional go-to-market execution, including positioning, launch readiness, sales enablement, and customer communications.
- Serves as the senior product interface to Sales, Marketing, Operations, Finance, and executive leadership.
- Builds and manages key brand, partner, and licensor relationships as applicable.
- Ensures all products meet gaming regulatory requirements and internal compliance standards.
- Maintains deep awareness of gaming industry trends, competitive landscape, and emerging player experience expectations.
- 10+ years of progressive product management experience, including senior leadership roles (required)
- Proven ownership of product P&L and financial performance (required)
- Extensive experience in gaming player marketing and promotions (required)
- Demonstrated success delivering player experience improvements across EGM, online, mobile, kiosk, and connected ecosystems (required)
- Prior gaming industry experience strongly preferred (preferred)
- Strong executive leadership and cross-functional influence (required)
- Deep expertise in product strategy, lifecycle management, and roadmap execution (required)
- Advanced financial acumen, including pricing, forecasting, and ROI analysis (required)
- Data-driven decision making with strong analytical skills (required)
- Strong understanding of gaming regulations, compliance, and operational constraints (required)
- Excellent communication, organisation, and stakeholder management skills (required)
- Company sponsored benefits that include healthcare, dental, vision, paid time off, a generous 401(k) plan, tuition assistance, and much more.
Light & Wonder, Inc. is a leading cross-platform gaming company headquartered in Las Vegas, Nevada. Formerly known as Scientific Games, it rebranded in 2022 after divesting its lottery and sports-betting businesses to focus on gaming. The company operates across three segments - Gaming (slot machines, table games and casino systems under brands such as Bally, WMS and Shuffle Master), SciPlay (social casino games) and iGaming (online casino content). Listed in both the US and Australia, it supplies content and systems to casinos and online operators worldwide.
