CRM Lead – LiveScore Bet
Reporting to the CRM Manager, you will be a senior member of the CRM team, with a deep understanding of our customer base, products, and onsite experience. This strategic role will help lead and enhance the overall CRM strategy for LiveScore Bet across multiple regulated markets, keeping the customer at the heart of everything we do. You will be naturally analytical and commercially driven, owning the development of effective segmentation, testing strategies and campaign reporting. This is a fast-paced, hands-on role that is both challenging and rewarding, perfect for someone looking to make a direct impact on business performance.
- Drive key CRM metrics by developing customer journeys and omni-channel campaigns that improve engagement, retention, and value.
- Define user segmentation, forecast opportunities, prioritise initiatives, and map CRM journeys that deliver measurable growth and improved KPIs.
- Apply lifecycle marketing strategies to nurture players across all stages of the customer journey.
- Oversee CRM campaign planning in conjunction with the promotional planner, sporting calendar and new product launches.
- Collaborate with the CRM Operations team to ensure all customer communications are compliant, consistent, and adhere to brand guidelines.
- Liaise with internal stakeholders (Product, Creative, Customer Service, Insights, Data) to align campaign activity with onsite experience and brand goals.
- Partner with the Insights and Promotions teams to shape campaign propositions and secure budget sign-off.
- Lead weekly campaign reporting and commercial analysis, delivering data-driven recommendations and clear narratives to influence future CRM strategy.
- Track and measure performance across cohorts, channels, and promotions, identifying actionable insights.
- Create and manage a testing plan to optimize campaigns and improve results.
- Establish and develop best working practices and processes.
- Support the CRM Manager by mentoring CRM Executives and Senior Executives, ensuring best practices and high-quality delivery.
- Previous experience within CRM or a retention-focused role. (required)
- Knowledge of online Sportsbook and Gaming platforms. (required)
- A strong understanding of lifecycle development and optimisation. (required)
- Highly customer-centric with a good understanding of CRM strategies and practices (e.g. customer journeys, segmentation, channel mix). (required)
- Analytical, commercial and data driven mindset. (required)
- A solid understanding of marketing principles, with strong attention to detail. (required)
- Proactive, organized and process driven. (required)
- Excellent time management and the ability to work on multiple projects at once. (required)
- Comfortable collaborating with internal departments and providing updates to stakeholders. (required)
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay.
- Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
LiveScore Group is a sports media and betting company, home to the LiveScore, LiveScore Bet and Virgin Bet brands. Its flagship LiveScore product delivers real-time scores and free live streams to a large global audience, while LiveScore Bet and Virgin Bet provide online sports betting and gaming. Headquartered in London, the privately owned group operates internationally, with offices in Stoke, Galway, Vienna, Gibraltar, Lagos, Malta and Cape Town. It combines media reach with regulated betting products across the UK and other markets.