French Content Writer - Western Europe Business Unit
We’re on the lookout for a Content Writer to create engaging, accurate, and SEO-optimized content for our sports and iGaming - Western Europe Business Unit. If you’re a skilled writer with a passion for sports, betting, and digital storytelling - and love turning ideas into impactful, data-driven articles - this role is for you. You’ll join forces with our Content Managers, Editors, and SEO specialists to produce content that informs, inspires, and performs across NSN’s network of high-traffic websites.
- Write original, high-quality articles following provided briefs, tone, and structure.
- Adapt your style to match different markets, audiences, and brands.
- Ensure factual accuracy, clarity, and a consistent, engaging tone.
- Meet content volume and deadline expectations while maintaining top editorial quality.
- Research relevant topics, trends, and operators to ensure up-to-date and reliable information.
- Bring first-hand experience and in-depth expertise where applicable.
- Apply SEO best practices (keywords, internal linking, meta tags, structured formatting).
- Optimize content for visibility, engagement, and conversion.
- Collaborate with SEO and content teams to update and improve existing content.
- Monitor article performance and use feedback to refine writing and targeting.
- Review and refresh older content to maintain relevance and authority.
- Work closely with Editors and Content Managers to refine drafts and integrate feedback.
- Maintain consistent tone and quality across brands and markets.
- Participate in content workshops and reviews to continuously improve.
- Communicate proactively about progress, challenges, and content ideas.
- Ensure all content complies with editorial, brand, and regulatory standards - particularly for iGaming and sports-related topics.
- Maintain accuracy and neutrality when covering operators, games, or predictions.
- Proofread your own work to minimize revisions.
- Stay informed on market regulations, trends, and audience expectations.
- Native or fluent English and French speaker.
- Significant experience as a Content Writer, Journalist, or SEO Copywriter - ideally in sports, iGaming, or related digital media fields.
- Strong understanding of SEO fundamentals and digital publishing.
- Excellent research, writing, and editing skills.
- Ability to work independently while managing multiple deadlines.
- Detail-oriented, creative, and passionate about delivering high-quality content.
- Familiarity with content management systems (e.g., WordPress) is a plus.
- Work on some of our most exciting and high-traffic platforms, including Football Whispers, Top Mercato, and Bojoko, reaching millions of sports fans worldwide.
- 100% remote work possible.
- Join a dynamic, multicultural team passionate about sports and digital media.
- Career development opportunities in a fast-growing global company.
- A culture of autonomy, ownership, and innovation.
- Competitive salary, based on experience and seniority.
North Star Network is a digital media group specialising in sports and gaming content on a global scale. It builds and operates a portfolio of sports and betting-focused media brands that engage fans and generate leads for iGaming partners. The company combines editorial content with affiliate marketing across multiple markets and languages. North Star Network is headquartered in Levallois-Perret, France.
