CRM Specialist
As a CRM Specialist in Novibet, you will be responsible for planning, executing, and optimizing multi-channel customer relationship management campaigns. You will work closely with the Marketing, Product, and Data teams to ensure our players receive personalized, engaging, and timely communications across all touchpoints.
- Plan, coordinate, and execute CRM campaigns across various channels (email, SMS, push notifications, in-app messaging, etc.) to drive retention, conversion, and loyalty.
- Collaborate with the CRM Manager to execute CRM strategies aligned with Novibet’s overall marketing objectives.
- Utilize CRM tools and platforms like Optimove to automate campaigns and segment customers based on behavior, preferences, and demographics.
- Develop and manage personalized customer journeys tailored to different customer segments, ensuring targeted communications at each stage of the customer lifecycle.
- Develop customer lifecycle strategies to support marketing and business goals, leveraging automation for personalized CRM campaigns.
- Conduct A/B testing on campaign elements to identify the most effective strategies and iterate based on results.
- Analyze customer data and campaign performance metrics to identify trends, opportunities, and areas for improvement, optimizing campaign effectiveness.
- Regularly review and analyze CRM activities, generate regular reports and making actionable recommendations to improve ROI and customer experiences.
- Ensure quality assurance (QA) for all campaigns and communications to maintain high-quality standards and on-time delivery.
- Partner with marketing and creative teams to develop compelling and relevant content for CRM campaigns that resonate with the target audience.
- Follow up on Asana tasks to ensure that marketing projects (in house promos etc) are on track, deadlines are met and every product team is aware of their responsibilities.
- Conduct competitor analysis to inform strategies that enhance player engagement and maximize revenue.
- Collaborate with marketing team to design and implement promotions, incentives, and events that drive customer engagement and retention.
- Work on weekends when necessary to meet business requirements.
- Prior experience in CRM campaign management within the i-Gaming industry or similar online industries is highly desirable (required).
- Experience with online Sportsbook & Gaming products will be a strong advantage (preferred).
- Strong data analysis skills to interpret campaign metrics and make data-driven decisions (required).
- Ability to come up with innovative and creative ideas for CRM campaigns that can capture the attention of the target audience (required).
- Familiarity with CRM tools and platforms for campaign execution, automation, and analysis like Optimove (required).
- Collaborative mindset to work effectively with cross-functional teams, including marketing, product, and data analytics teams (required).
- Strong organizational and time management skills to handle multiple campaigns and meet deadlines (required).
- Attractive salary and bonus scheme (required)
- Group health & medical insurance package (required)
- All the tools you need for your role (required)
- Focused career development, performance management, and training opportunities (required)
- A welcoming, international, and multicultural team (required)
- Exciting events, sports, and team-building activities (required)
Novibet is an established GameTech company operating across Europe (Greece, Ireland, Cyprus and Finland), the Americas (Brazil, Mexico, Chile and Ecuador) and New Zealand. Founded in 2010, it provides online sports betting and gaming entertainment to a growing international customer base. The company runs its own proprietary betting platform, which it continually develops to keep pace with industry trends. Novibet employs more than 1,000 people, with tech hubs in Greece and Malta, and is headquartered in San Gwann, Malta.
