Director, CRM
Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet). Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers. Manage marketing communications across email, SMS, push, retail and paid channels. Work collaboratively with the martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove). Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs. Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance.
- Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet).
- Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers.
- Manage marketing communications across email, SMS, push, retail and paid channels.
- Work collaboratively with the martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove).
- Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs.
- Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance.
- Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university (required)
- 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing (required)
- 5+ years in senior level leadership role at online gaming company (required)
- Strong analytical capabilities to interpret data and track performance (required)
- Proven managerial and critical thinking skills (required)
- Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations (required)
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment (required)
- Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work.
- Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.
- Penn Interactive provides best-in-class benefits to eligible employees.
Penn Interactive is the online gaming arm of PENN Entertainment, one of the largest regional casino operators in the United States. Headquartered in Philadelphia, it runs PENN's digital sports betting and online casino products, including theScore Bet and the Hollywood Casino online brands. The business previously operated the ESPN Bet sportsbook under a partnership with ESPN, which ended in late 2025. Penn Interactive combines proprietary technology - including theScore media platform - with PENN's nationwide casino network across North America.
