Senior Internal Events & BTL Manager
SoftConstruct is on a search for a new player to join our team. This role involves developing and executing strategic internal event plans to enhance employee engagement, company culture, and brand positioning. It also includes overseeing Below-the-Line (BTL) marketing activities such as sponsorships, activations, corporate branding initiatives, and industry networking events. The manager will handle end-to-end logistics for internal events, conferences, team-building activities, and employee recognition programs, negotiating contracts with vendors and service providers to ensure high-quality experiences within budget. All events must align with business objectives, company values, and compliance regulations. Other duties assigned by the supervisor that align with the job description and comply with the labor code will also be carried out.
- Develop and execute strategic internal event plans to enhance employee engagement, company culture, and brand positioning
- Oversee all Below-the-Line (BTL) marketing activities, including sponsorships, activations, corporate branding initiatives, and industry networking events
- Manage end-to-end logistics for internal events, conferences, team-building activities, and employee recognition programs
- Negotiate contracts with vendors, venues, and service providers to ensure high-quality event experiences within budget
- Ensure all events align with business objectives, company values, and compliance regulations
- Carry out other duties assigned by the immediate supervisor that align with the job description and comply with the labor code
- Bachelor’s or Master’s degree in Event Management, Marketing, Business Administration, Communications, or a related field
- 4+ years in BTL marketing, brand activation, or event management, including at least 2 years in a senior/managerial role. Proven expertise within the IT, iGaming, or Web3 sectors is highly preferred
- Strong project management skills with the ability to handle multiple high-profile events simultaneously
- Excellent stakeholder management and negotiation abilities
- Proven track record of executing creative, engaging, and high-impact events
- Familiarity with event management platforms and MS office suite
- Experience working in fast-paced, international environments with remote teams
- Proficiency in event planning and project management tools
- Strong budgeting and cost-control expertise
- Understanding of branding and experiential marketing strategies
- Strong communication and interpersonal skills
- Creative and innovative mindset with a passion for delivering memorable events
- Ability to thrive under pressure and adapt to last-minute changes
- Detail-oriented with a proactive and solution-focused approach
- Knowledge of English/Russian
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.
